Customer testimonials are one of the most authentic and engaging types of marketing. Keep reading to learn more about what they are, how to design them with Milk Video, and the best places to share your finished product!
What is a Testimonial?
A testimonial is a quote from a client – in written or video form – that expresses their satisfaction with your brand, products, and services. These positive reviews include information that explains why the customer was happy with their experience, so other potential buyers know what to expect.
Testimonials can cover everything from the buying process to the products themselves. The idea is that these positive quotes will encourage customers that are on the fence about your brand to make a purchase. They can go a long way in building trust and credibility!
Preparing your Testimonial
To see the best results, you need to create authentic and engaging content. Here are the answers to the most common questions about how to prepare your testimonials:
How do you find people for a testimonial?
The goal of these videos is for real customers to share their positive experiences, so start there. Who are your top clients? Which customers make repeat purchases and engage with you on social media?
Reach out to the customers that you have the strongest relationship with since they will be more likely to help your brand.
What should you ask them?
Video testimonials should be short and sweet, so focus on asking questions that highlight their experience and the quality of your product. Consider these questions:
- What did you love most about working with our company?
- How did our products solve your problems?
- What was your customer experience like?
The questions should be open-ended so that you can get a genuine, real response!
Where should you record a testimonial?
Your testimonials should be recorded in person or via Zoom.
How to Design the Video
Designing your testimonial is simple with Milk Video. All you need to do is upload your content, choose the top clips that you would like to feature, and use our editing tools.
In just a few minutes, you can edit your testimonials, add title pages, captions, and more. Our tool provides everything you need to get your video ready to share with your customers!
Best Places to Share Testimonials
Once you have your testimonials prepared, it is time to share them with your target audience. Studies have shown that over 90% of customers look through online reviews and testimonials before making a purchase, so it is essential that they have access to them! The more people that see them the better, since it increases the likelihood that they will continue to interact with your brand.
Social media is a must – post your testimonials on your Facebook, Instagram, and Twitter pages to give your followers examples of satisfied customers.
Similarly, you should share these videos on your website so that anyone that visits your page can see them. Remember that customers want to read reviews before making a purchase, so make sure they are easily accessible on your site.
You can also share your testimonials via email. For example, consider someone that added a product to their cart but never finalized the purchase. Send them an email that includes the customer testimonials to encourage them to complete their order!