TikTok is undeniably the fastest growing social platform: users and marketers worldwide use the app to make engaging and entertaining videos. As with other video content, you must add subtitles to make it accessible to all audiences.
So, how can you enhance your TikTok videos with subtitles? This guide will review how Milk Video makes it easy to add captions to TikTok.
Before we get into the process of adding subtitles to your TikTok content, let’s review what they are.
Subtitles transcribe the words spoken in your video and display them at the bottom of the screen. By conveying the dialogue in your TikTok through written text, anyone who watches your videos can understand what is happening – regardless of whether they have their sound on or have hearing impairments.
Note that subtitles only translate the dialogue that is said in your video. It will not describe sounds, background music, and other noise, so viewers can still enjoy the soundtrack without alteration.
Why Do Your TikToks Need Subtitles?
Are you wondering why do you need to ensure that your TikToks have subtitles? The two most important reasons you need to add captions are to boost accessibility and increase engagement with your audience.
Make Your TikToks Accessible
When you share content on TikTok, the idea is to allow anyone in the world to enjoy it. However, many viewers have hearing impairments or other disabilities that make it difficult to view content that relies on sound.
Subtitles help you bridge this gap and ensure that this segment of your audience can still interact with your TikToks. If you don’t include subtitles, these individuals will not be able to enjoy your videos and will likely just keep scrolling onto the next one.
Another reason you should add subtitles to your TikToks is that it helps increase engagement. Many viewers don’t turn their audio on or have access to headphones in public places, and subtitles can help them enjoy your videos.
Almost 80% of viewers watch videos without sound, so subtitles can play a key component in engaging with these users.
Milk Video: The Easiest Way to Add Captions to your TikTok Videos
As you can see, adding captions and subtitles to your TikTok videos can make all the difference. They allow you to better engage with your audience and enhance the accessibility of your content – and the easiest way to add them is to use Milk Video.
Here’s all you need to do to get subtitles on your TikToks:
- Upload the video you intend to share on the platform
- Highlight the section that you want to add subtitles for
- Milk Video will automatically add subtitles for you
That’s it! The process doesn’t get much easier than that. Simply choose the video and let Milk Video do the rest of the work for you.
Since our platform takes on all the leg work to add the subtitles, you can focus on what’s most important: creating viral content for TikTok!