LinkedIn is one of the largest social media platforms. It has more than 700 million users and caters to companies and professionals alike. The platform is ideal for growing your brand and your following, as it offers tools like the LinkedIn newsletter.

Keep reading to learn more about LinkedIn newsletters, including what they are and how you can use them to promote your brand. 

Everything You Need to Know About LinkedIn Newsletters

Let’s start with the basics: what is a LinkedIn newsletter? 

This LinkedIn feature is like an email newsletter that allows you to publish a regular series of articles. Users can subscribe to your newsletter and get a notification any time a new one is published. 

Unlike an article posted to your timeline – and can only be discovered by connections browsing their feed – a newsletter gets pushed directly to your followers. This means they have a better chance of seeing your content and engaging with it. 

Note that you can only work on one LinkedIn newsletter at one time, and you can only send one out every 24 hours. Similarly, you can only publish these newsletters if you receive an invitation to access the feature. 

To publish a LinkedIn newsletter, navigate to the homepage and click write an article. In the publishing tool, choose write newsletter, then add the headline and description for the content. All that’s left to do is write the newsletter and hit done!

Using Them to Engage with your Followers

So, how can you use LinkedIn newsletters to engage with your followers? If done correctly, you can use this feature to interact with your audience, expand your reach, promote brand awareness, and establish yourself as an expert in the industry. 

Interact with your Audience

LinkedIn newsletters are a great way to engage with your audience and boost engagement. Simply put, if you don’t have any content, there is nothing for your followers to interact with. However, if you send out a newsletter, those that subscribed to the campaign will get notified immediately.

This improves your overall engagement and ensures your content gets in front of the right people. 

Expand your Reach

LinkedIn newsletters can also help you expand your reach. The more engagement your campaign drives, the more viewers the platform will show it to. Think about it this way – if your first connections interact with your newsletter, then their second and third-tier connections will also see it. 

As such, this feature can help you generate new leads and grow your business. Over time, you should see a broader audience building connections with your brand.

Establish Your Company as an Expert

Did you know that LinkedIn newsletters can also help establish your company as an expert? By sharing information and content with your viewers you can build trust and position yourself as the authority in the industry. That way you are the trusted source of information when they need your products and services.