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50 best sales email headlines to drive meetings

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Email sales headlines can make or break the success of your outreach. A great email headline can be the deciding factor between a potential customer opening your email and ultimately booking that first meeting, or quickly moving on to the next email in their inbox. In this article, we’ll explore the importance of email sales headlines and provide you with the top 50 headlines to help drive meetings and close deals.

Understanding the importance of email sales headlines

Emails are a crucial component of any sales strategy, and headlines play a critical role in determining whether your email gets opened or not. According to research, 47% of email recipients open an email based on the subject line alone. This statistic highlights the importance of creating compelling email sales headlines that grab attention and entice the reader to open the email.

Why email sales headlines matter

Email sales headlines are the first impression you have with your potential customers. It’s the first thing they see in their inbox before deciding on whether to read your email or not. With the increasing number of emails that people receive on a daily basis, your headline needs to be stand out from the rest.

But it’s not just about standing out. Your email headline needs to be relevant to the recipient. If your headline doesn’t resonate with them, they are less likely to open your email. That’s why it’s important to understand your target audience and their pain points. What are they struggling with? What are their goals? Use this information to craft a headline that speaks directly to them.

The psychology behind effective headlines

Headlines that are able to create an emotional response in the reader have shown to be more effective. This is because people buy emotionally and then justify their decision with logic. Emotional headlines create a sense of urgency and excitement that makes the reader want to learn more about what you have to offer.

But it’s not just about creating any emotional response. You want to create a positive emotion that is associated with your product or service. For example, if you’re selling a weight loss program, you want to create a sense of hope and excitement about the possibility of losing weight and feeling great. You don’t want to create a negative emotion like fear or shame.

Another effective tactic is to use numbers in your headline. Numbers create a sense of specificity and make your offer seem more tangible. For example, “Lose 10 pounds in 30 days with our weight loss program” is more compelling than “Lose weight with our weight loss program.”

Ultimately, the key to creating effective email sales headlines is to understand your audience and what motivates them. Use this information to craft a headline that speaks directly to them and creates a positive emotional response. By doing so, you’ll increase your open rates and ultimately drive more sales.

Crafting attention-grabbing headlines

The key to crafting attention-grabbing headlines is to focus on the benefit of your product or service. People are always looking for ways to improve their situation, and your headline needs to convey that you have the solution to their problems.

For example, if you are selling a weight loss program, your headline could be “Lose 10 Pounds in 10 Days with Our Revolutionary Program”. This headline focuses on the benefit of weight loss and the quick results that can be achieved.

Using power words to create impact

Power words are words that evoke a strong emotional response in the reader. They create a sense of urgency and convey to your reader that they need to take action. Some examples of power words that can be used in your headlines include “guaranteed”, “limited availability”, and “exclusive”.

For instance, if you are promoting a limited-time offer, your headline could be “Exclusive Offer: Get 50% Off Your Purchase Today Only”. This headline uses the power words “exclusive” and “today only” to create a sense of urgency and encourage the reader to take action.

Personalization techniques for better engagement

Personalizing your headlines can significantly increase engagement rates. This can be done by including the recipient’s name or mentioning something specific about their business or industry. Personalization shows that you have taken the time to research and understand your potential customer’s needs.

For example, if you are sending an email to a potential client in the healthcare industry, your headline could be “How Our Healthcare Solutions Can Benefit Your Patients, John”. This headline uses personalization by including the recipient’s name and mentioning their industry, which shows that you have done your research and are offering a solution tailored to their needs.

Balancing curiosity and clarity

Your headline needs to be clear and concise, while also sparking curiosity in the reader. It should provide enough information to let the reader know what the email is about, but not reveal everything. This will entice them to read on and learn more.

For instance, if you are promoting a new product, your headline could be “Introducing Our Revolutionary New Product: The Solution You’ve Been Waiting For”. This headline provides enough information to let the reader know that a new product is being introduced, but also creates curiosity by not revealing what the product is.

By using these techniques, you can craft attention-grabbing headlines that will increase engagement and ultimately lead to more conversions.

Top 10 email sales headlines for cold outreach

Cold outreach can be a daunting task, especially when you’re trying to make a good first impression. However, the right headline can help increase your open rates and ultimately lead to new customers. Here are the top 10 headlines for cold outreach:

  1. “How {Competitor} is doing {something} wrong”
  2. “New insights on {industry/topic}”
  3. “Introducing {new product/service}”
  4. “Surprising statistics about {industry/topic}”
  5. “How {company/industry} leaders are solving {problem}”
  6. “Join the {company/industry} leaders in {achieving something}”
  7. “Why {something} is changing in {industry/topic}”
  8. “{Industry/topic} trends for {year}”
  9. “How {company/industry} is impacting {customer/market} success”
  10. “Exclusive invite to {event/webinar} on {specific topic}”

Examples of successful cold email headlines

Here are a few examples of cold email headlines that have been proven to be effective:

  • “Want to double your sales this quarter?”
  • “10-minute call to improve your {specific problem}”
  • “Increase your website traffic by 50% using this strategy”
  • “Stop wasting money on {ineffective strategy}”
  • “How {competitor} doubled their revenue in the last quarter”

Tips for customizing cold email headlines

When customizing your cold email headlines, it’s important to do your research. Take the time to understand your recipient’s industry and pain points, and use industry-specific language and statistics to demonstrate your understanding of their specific challenges. Keep your headline short and sweet to ensure it doesn’t get cut off in email previews. And most importantly, be creative and experiment with different headlines to see what works best for your audience.

Top 10 email sales headlines for follow-up emails

Follow-up emails are a vital component of any sales outreach strategy. They provide an opportunity to re-engage with potential customers and keep the conversation going. Here are the top 10 headlines for follow-up emails:

  1. “Did you have a chance to review our proposal?”
  2. “Reminder: our offer expires in {number of days}”
  3. “Just checking in on your progress with {specific problem}”
  4. “We have some new insights on {industry/topic} that may interest you”
  5. “{Company/industry leaders} have recently found success with this strategy”
  6. “Are you still interested in learning more about {product/service}”
  7. “Last chance to register for our {event/webinar}”
  8. “We have {additional benefit} to offer in addition to our original proposal”
  9. “We want to ensure you have all the information you need to make an informed decision”
  10. “Let’s schedule a time to chat and answer any questions you may have”

Examples of compelling follow-up headlines

Here are a few examples of follow-up email headlines that have been proven to be effective:

  • “Are you ready to take your business to the next level?”
  • “The benefits of our product are even greater than we originally thought”
  • “Join our panel of {industry/topic} experts for a Q&A session”
  • “How {competitor} is falling behind in {specific area}”
  • “We have a special offer for you in our {additional product/service}”

Strategies for effective follow-up email headlines

Effective follow-up email headlines should build on the conversation you’ve already started. Reference previous conversations or interactions to show that you’ve been paying attention and care about their priorities. Provide some added value in the headline to make the reader more interested in continuing the conversation.

Top 10 email sales headlines for re-engagement campaigns

Re-engagement campaigns are critical for bringing back potential customers who have gone cold. Here are the top 10 headlines for re-engagement campaigns:

  1. “Are you still interested in {product/service}?”
  2. “{Customer name}, we miss you!”
  3. “We have a special offer just for you”
  4. “Did we do something wrong?”
  5. “{Industry/topic} trends you need to know”
  6. “We’ve made some improvements based on your feedback”
  7. “We’re sorry we haven’t been in touch”
  8. “{Competitor} can’t deliver what we can”
  9. “Don’t miss out on our newest product updates”
  10. “We have a limited-time offer just for you”

Examples of re-engagement email headlines

Here are a few examples of re-engagement email headlines that have been proven to be effective:

  • “Let’s reconnect and see if there’s a good fit”
  • “We’re working hard to improve our service for you”
  • “We’d love to hear your thoughts on our latest updates”
  • “You don’t want to miss out on our newest features”
  • “Our {industry/topic} expertise can help you hit your goals”

Best practices for re-engagement email headlines

Re-engagement email headlines need to be attention-grabbing and personal. Personalization can go a long way in re-engaging potential customers who may have forgotten about your brand. Highlight the value that your product or service can provide, and make it clear that you’re focused on their specific needs.


Email sales headlines play a crucial role in any sales outreach strategy. Crafting compelling headlines that spark curiosity, highlight the benefits of your product/service, and evoke an emotional response in the reader can lead to increased open rates and ultimately, more sales. Incorporate these top 50 email sales headlines into your outreach strategy to help drive meetings and close deals.

To create your own sales email headlines, but making sure it stays on-brand or ties to your marketing collateral, try our Milk.