Free guides and tutorials to help make you a better and more efficient content marketer on Facebook, Instagram, Google and LinkedIn

How to Post on Linkedin: A Step-by-Step Guide

LinkedIn is an incredibly useful platform for professionals looking to network, share insights, and build their careers. Whether you are an industry expert, a job seeker, or a company leader, knowing how to effectively post on LinkedIn is critical.

Here’s a detailed guide on how to post on LinkedIn:

Step 1: Login to Your Account

First, go to the LinkedIn website or open the LinkedIn app on your phone. If you don’t have an account yet, you’ll need to create one. Once you have an account, sign in with your username and password.

Step 2: Navigate to the Home Page

Upon logging in, you’ll find yourself on the home page. This page features a news feed of posts from your connections and the companies or groups you’re following.

Step 3: Create a New Post

At the top of your LinkedIn home page, you will see a box that says, “Start a post.” Click on this box.

Step 4: Write Your Post

Here’s where you share your thoughts, ideas, articles, or news with your network. As you write your post, keep these tips in mind:

  • Be professional: LinkedIn is a professional networking platform, so maintain a formal and respectful tone.
  • Keep it brief: Although LinkedIn allows up to 1,300 characters in a post, shorter, more concise posts often perform better.
  • Use relevant keywords: Using industry-relevant keywords helps your post show up in searches.
  • Include a call to action (CTA): Encourage engagement by ending your post with a question or inviting your audience to share their thoughts.

Step 5: Add Relevant Media

You can enhance your post by adding media such as photos, videos, or documents. To do this, click on the icons below the text box. It’s best to use high-quality media that is relevant to your post. Visuals help grab attention and can significantly increase engagement.

Step 6: Tag People or Companies

If your post involves specific individuals or companies, you can tag them by typing “@” followed by their name. They will receive a notification, and it may increase the reach of your post.

Step 7: Use Hashtags

Hashtags (#) help increase the visibility of your post and reach a wider audience. When you add a hashtag, your post becomes part of that hashtag’s conversation. LinkedIn may also suggest relevant hashtags as you type your post.

Step 8: Choose Who Can See Your Post

Before posting, decide who can see your content. By clicking on the “Anyone” dropdown menu below the text box, you can select who will see your post: anyone, anyone plus Twitter, your connections, or a group you belong to.

Step 9: Review and Post

Finally, review your post to ensure it is error-free and conveys your intended message. Once you are happy with it, click on the “Post” button, and your content will be shared with the audience you chose.

Step 10: Monitor and Engage

Once your post is live, make sure to monitor the engagement it receives. Respond to comments, answer questions, and thank your audience for their interaction. This will keep the conversation going and build a strong relationship with your network.

Remember, posting on LinkedIn isn’t just about promoting yourself or your business. It’s also about sharing valuable insights and information, asking thoughtful questions, and participating in professional discussions. Make your LinkedIn posts a part of your broader networking and career development strategy. Happy posting!