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Increase Views on Your Videos with These 20 Headline Templates

You have less than a full second to capture someones attention. So even though video headlines should be pretty short (Copybloggers recommends 12 words max) — those words have to do a lot of work.

Here’s what your headline should do:

✅ Create a Curiosity Gap: Simply put, a curiosity gap makes someone say “I don’t know, but I’d like to find out…” It gets them to question their knowledge and desire the answer you’re teasing.

✅ Promise Payoff: Your headline should answer “what’s in it for me?” What will they learn or be able to do? Why do they care? Try to speak to that.

✅ Show Relevance to your Audience: Get as specific as possible and choose words your audience uses frequently

There’s proven formulas for writing headlines that you can tweak and make your own. Here’s a list of 20 to get you started:

  1. [#] things that will make you rethink [topic]
  2. The [#1 or Best] way to [outcome]
  3. The secret of getting [results]
  4. Advice to… [target market]  who want [results]
  5. The right way to solve  [problem]
  6. What [industry experts] do when faced with [problem]
  7. How I got [results] by making this unusual mistake.
  8. The Secret of [blank]
  9. Little-Known Ways to [blank]
  10. [#] [adjective] Ways to [blank]
  11. Quick Ways to [solve a problem/get results]
  12. The Lazy [blank’s] Way to [blank]
  13. Warning: [blank]
  14. [Benefit] in just [length of video]
  15. How to [blank] that doesn’t suck
  16. What All [Target Market] Ought to Know About [Blank
  17. You Don’t Have to Be [something challenging] to be [desired result]
  18. {[#] Ways To [result] [Adverb]
  19. The Ultimate Way to [blank]
  20. This is how [example] got [result]