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Running a Webinar

What is a Webinar

What are webinars?

Popularized in the later end of the 2010’s, webinars (web + seminar) essentially function as live, recorded video presentations in which experts in a given field can relay their knowledge and experience to a wider audience. 

Conversations between you and your audience!

Webinars are meant to function as a conversation between those hosting the session, and those serving as audience members. There isn’t supposed to be a barrier between the host and your audience. Despite the fact that webinars can often have a large audience of 50+, these online sessions maintain a sense of interconnectedness not offered by other platforms. 

Benefits of Webinars:

  • Flexibility: Your webinars can vary in length, opic and purpose allowing you to serve multiple industries and audiences.
  • Generating leads: In a recent study, 73% of marketers cited webinars as the most effective means of generating leads within their industry.
  • Repurposing Content: You can repurpose your webinar content into shorter form content for social media.

Since February of 2020, the usage of webinars has increased by nearly 40%. Quickly, organizations from a variety of industries turned to webinars to simultaneously advocate for the causes in which they center around, while also ensuring that they maintained active relationships with individuals within the industry more generally. 

A few things you should know about webinars:

Technology

There are a plethora of webinar platforms on the market, and even more so since the world went virtual in 2020. Here’s a quick snapshot of a few companies in the space.

WebexIncludes interactive white board feature, easy file sharing, and chat functioning. 

Zoomincludes closed captioning for paid users, hosts up to 100 users on a given link, gives the host full control over screen sharing and microphone settings, and has features available to share your livestream onto other platforms like Facebook and Instagram. 

Goldcast – With Goldcast you get more programming options than other platforms: a customizable main stage, breakout rooms for one-on-ones, roundtable rooms to hop in and out of and the option to customize who accesses what so you can make sure all your attendees are right where they need to be

Livestorm: Allows for interactive polls and surveys to be issued to the audience, has resources on how to host a webinar, and provides analytics regarding your webinar’s performance. 

What does a Webinar look like?

Though the format of a webinar is almost entirely malleable to an organization’s need, the typical format consists of a presentation conducted by the hosting company, and followed up by a Q&A style session towards the end of the interview. 

We recommend creating a presentation in the form of a pitch deck. This way, your audience has a visual component to follow along with as you speak to your topic. 

Challenges of a Webinar

The challenges of a webinar are no different than the technological challenges we face when hosting regular online video calls.

The challenges of a webinar typically include technology interruptions such as poor connection, broken microphones, etc. However, with proper ‘dress rehearsals’ prior to the actual event, these issues can quickly be resolved.

Another challenge with webinar may be keeping your audience engaged. This is where we remind you that webinars are not meant to be a “lecture” type situation. Rather, you as the host are responsible for ensuring that your audience is actively interacting with your topic at hand throughout the presentation.

To resolve this potential challenge, we encourage you to ask live questions to your audience, host polls over your platform, and utilize other online features such as whiteboards, surveys, etc. 

Categories
Linkedin Video Promoting Webinars Repurposing Webinars

The Best Video Sizes For Linkedin

All You Need to Know About Video Specs on LinkedIn

If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:

Uploading a video to Linkedin

Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).

Here are some guidelines you need to follow to upload a video successfully:

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
  • Video Length: 3 seconds to 10 minutes
  • Video Max Frames: 60fps.

For more information, visit LinkedIn’s help center.

Video advertisements on Linkedin

If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:

  • Required Dimensions:
    • Landscape Video: 640 x 360 to 1920 x 1080.
    • Square Video: 360 x 360 to 1920 x 1920
    • Vertical Video: 360 x 640 to 1080 x 1920
  • Aspect Ratios:
    • Landscape: 16:9
    • Square: 1:1
    • Vertical: 9:16
  • Maximum File Size: 200MB
  • Video Format: .MP4
  • Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
  • Frame Rate: Less than 30fps

Embedding a Youtube or Vimeo Video on Linkedin

If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:

  • Platforms you can embed from: Vimeo and Youtube
  • Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
  • Length: Embedded videos can be longer than uploaded videos.

For more on how to embed a video, read this article.

At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.

Categories
Promoting Webinars Repurposing Webinars Transcribe Video Zoom Meetings

How to Automatically Transcribe Video to Text For Free

Transcript has become an essential component of any strong video or podcast. In addition to the obvious benefits of making your product more accessible, transcription can have incredible effects on your web page’s SEO.  The challenge is how to automatically transcribe video to text for free, without having to manually transcribe the video. In this post, we’ll show you how you can have your video automatically transcribed in just minutes so that you can focus on promoting your content.

Why You Should Automatically Transcribe Videos

Search engines like Google or Yahoo don’t rank audio spoken during an actual video; providing a transcript allows these search engines to rank your content higher, leading to a larger audience consuming your content.

Furthermore, 80% of users scroll through social media with their audio off. Transcripts allow you to further engage with your audience and capture their elusive attention.

How to Automatically Transcribe Videos For Free

With Milk Video, you can automatically transcribe your video in seconds. Here’s how you do it

Upload Your Video

Upload your video to Milk Video to automatically transcribe the text for free.
Upload your video on Milk Video

Once you create your free account on Milk Video, simply upload your video files to the platform.

Video is Automatically Transcribed

Your video will be automatically transcribed for free with Milk Video
Your transcription will be automatically generated, as you can see in this image above, for instant use across your marketing channels.

Once your upload is complete, the video will automatically create a transcript of your video! All fore free.

The transcript will be ready for your to copy and use for your Youtube videos, blog posts, social media quotes and more.

Start transcribing your video now for free.

Here’s also a full recording on how to automatically transcribe your video for free online.

Youtube video on how to automatically transcribe video into text online for free.
Categories
Promoting Webinars Repurposing Webinars

How creators are using Milk Video

Milk Video is a web app where marketers can create engaging video highlights from existing recordings – and we have seen companies from all over the globe use the platform in a number of creative ways.

Here’s a quick look at what we’ve seen some top companies do with the power of Milk.

Retool Repurposed a Customer Webinar for Sales Outreach

Categories
Running a Webinar

10 Strategies for Driving Webinar Engagement

10 Strategies for Driving Engagement on Your Webinar

Let’s face it – everyone is hosting virtual events and webinars right now. A week doesn’t go by where we’re not invited to 5+ different events, and this makes one thing clear for all event and field marketers: the traditional webinar format just isn’t cutting it anymore. So how do you keep your event schedule full while still providing engaging experiences for your audience? How do you drive webinar engagement to make the most of the event you have spent so much time preparing?

Read on to find out our 10 strategies for driving webinar engagement:

Categories
Promoting Webinars Repurposing Webinars Running a Webinar

Webinar Checklist: What You Need to Run a Successful Virtual Event

Webinars, webcasts, or virtual events…whatever you want to call them, they are all a lot of work!

In this comprehensive webinar checklist, we look at all the key steps needed to make your life easier in running a successful online event.

Checklist For Pre-Webinar Preparations

  • Planning A Successful Webinar (Preferably 8 weeks prior)
    • Pick a date (mid-week tends to do the best for webinar times)
Best times for webinars, from GotoWebinar’s research.
  • Clarify your target audience (Are you mainly targeting your current clients or prospects?)
  • What stage of the funnel is the webinar content? (eg bottom of the funnel product demonstration).
  • Decide on your webinar goals (eg 50 registrations, 20 attendees, 5 new meetings booked, 2 SQO, 1 Closed Won)
  • Plan who the webinar panelist(s) will be (if needed – adds some complexity)
  • If you haven’t already, decide which webinar platform you want to use (eg Zoom Webinars, Goldcast, On24, Hopin, GotoWebinar, Welcome, Brella)
  • Decide on the length of the webinar (30 minutes to 1 hour is the standard).
  • Confirm the time you want to broadcast. (11am, 1pm or 2pm in your audience’s time zone is a safe bet.)
  • Decide if you will allow time for Q&A or not, and if you do, then prepare questions for the webinar Q&A.


  • Promoting Your Webinar (Preferably 5 weeks prior)
    • Create a landing page to capture registrations. Here are some things to include on your landing page:
      • Spend time thinking about your title
      • Create a short and succinct description of the event
      • (optional) Add a Hashtag. This is more common with one-off Summits.
      • Create a Registration Form. Best practice is to limit the amount of fields so as not to add too much friction to the signup process
      • Write out the speaker details and bios
      • If applicable, add sponsor logos
      • Build a Thank you page, which allows an attendee to add the event to a calendar.
      • Have an automated email go out after registration with the calendar details (some webinar platforms have this as an automatic function, or you can customize your own one).
An example of a clean and crisp promotional image for a webinar
An image used to promote LingoLive’s webinar on Linkedin.
Categories
Promoting Webinars

Top 10 Ways to Successfully Promote Your Webinar

If you are able to promote your webinar successfully, it means that you’ve won half the battle. Promotion is an essential part and there are many ways to achieve it for your company now.

In this article, I have listed the top 10 ways to promote a webinar to help you drive registrations, in the effort to help you drive sales at the bottom of the funnel.

  • Linkedin Events

Social media is the most obvious distribution channel to start promoting your webinar. It’s easy, but to drive registrations a bit of work is required.

The most common channel for promotion in the B2B world is Linkedin, with Facebook, Twitter and Instagram following behind.

Before we speak about tactics for promoting on Linkedin (see #2), we are going to talk about Linkedin’s new feature, Linkedin Events.

Linkedin events allow you to create an event and publicize it through their platform. It’s a pretty simple interface, but there are some aspects to it that make it very powerful. First off, you can invite all of your connections on Linkedin!

Categories
Promoting Webinars

10 Stunning Webinar Promo Images to Inspire Your Next Event

When you start promoting your webinar, one of the main marketing assets you need is a social media image. Promotional webinar visuals can vary from headshots of all your speakers, to simple but clean graphics with the title of the webinar.

In this post, we want to give you some inspiration for your next webinar promotional images by taking some of the best visuals we could find on the web. [Got some you’d like to suggest? Send it to us]

Enjoy!

CREATIVE POP

It’s hard to get 6 speakers onto one webinar visual, but Fishbowl did a great job here. The key elements – Title and Date – stand out really well, versus a classic format that other companies tend to use.

Source of webinar post

Categories
Repurposing Webinars

The Ultimate Guide to Repurposing Your Webinar in 2021

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. With COVID-19 disrupting the event landscape, they are most important than ever. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads and by repurposing your webinar, you give your audience multiple ways to consume the content in a format they like.

Why Should You Repurpose Your Webinar?

Not everyone wants to sit through a 45-minute webinar, so by reformatting the video and audio assets, you can present the content that you want your followers to know about in a more digestible manner.

As a performance marketer, most importantly by repurposing your webinar you can drive your key metrics. With your new video assets, audio assets and more, you can reach a larger audience, drive awareness, traffic, and new leads.

Too many high-quality webinars sit behind a lead-capture landing page, with little to no engagement, after the virtual event has taken place. With all the effort put into bringing speakers together, building out unique content and hosting a livestream hoping that the technology won’t break — it’s simply a waste if marketers don’t take advantage of the work they have done.

 

What Webinars Should Your Repurpose?

When repurposing webinars there are two types to keep in mind. There’s the webinars that have just been published, and there’s the webinars that have been sitting (untouched) in your website library, or google drive, for months.

The former, are fresh in people’s minds and it is pertinent to post updates as soon as possible. So, repurposing your webinar recordings right after you stop the record button is something you should be getting into a routine of doing. More to follow in this post on how exactly to repurpose your webinar.

The latter, the evergreen webinars, can be revisited and prioritized. One way to decide which webinars to start with, is by popularity. If you had 300 registrants for a webinar with a client, that sounds like a good starting point. If there was a another webinar you recorded which had just 50 registrants and was a time-related webinar (eg Holiday shopping tips), then you may want to hold off on that.

If you want to get more out of your webinars, to milk your webinars, you’ve come to the right place. In this post, we’ll take an extensive look into how you can repurpose your webinar content and drive results for the marketing team!

Best Ways to Repurpose Your Webinar

In this section, we will dive into all the different ways you can repurpose your webinar. Listed below are the key points:

  1. Create Blog Posts
  2. Transcribe your webinar
  3. Create an infographic
  4. Publish an eBook
  5. Create Audio Snippets
  6. Create a podcast
  7. Repurpose your webinar into a Slideshare
  8. Cut short video clips for social media
  9. Use webinar Qs to create polls and start discussions
  10. Share the on-demand version of your webinar
  11. Publish your webinar Q&As
  12. Create Micrographics
  13. Build an Online Course