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Milk Video makes it super easy to transcribe your video – but you may be wondering, why should you do it? Here are the top three reasons why you should always transcribe your video content!

1.  It Enhances the User Experience

The top reason that you should transcribe your video is that it enhances the user experience.

Sure, you may have captivating video and audio content that you share with your viewers, but what about the people who prefer to read? Everyone has a different learning style and preference, so creating an option for them to digest your content in their favorite way will make their experience better.

You can also opt for a feature that highlights the text as the words are spoken in the video. This allows viewers to reinforce their understanding of what was said.

Similarly, a transcript can let the viewer skim for topics and keywords they are interested in. They may only have a few minutes to watch your video, so providing them with a transcript that leads them to the section they are most interested in can keep them engaged!

Did you know that you can also make your transcripts interactive? All the viewer needs to do is click on a portion of the text, and the video will jump to that specific portion.

Another way that transcripts improve the user experience is that it allows them to enjoy the video wherever they are.  People often browse social media while they are in public places, which may prevent them from turning their audio on. With a transcript, your viewer can still consume your content without needing to enable their sound.

2.  Boost your SEO Performance

SEO rankings are one of the most important metrics for attracting viewers and website traffic. The search engine will compare different web pages with the same content and bump up the best performers to the top of the search page.

Unfortunately, search engines can’t crawl video content. Even the best videos in your industry will not be successful if no one can find them!

Luckily, a transcript can address this issue! The search engines can use your video transcript to keywords and phrases to your web page so they can be ranked and indexed.  That means when viewers search for those terms, they can find your content. Not only will this help you drive additional traffic to your webpage, but it will ensure that you connect with the right audience.

3.  It Makes your Content Accessible

Another reason you should transcribe your video is that it makes the content more accessible. There are people everywhere who suffer from hearing loss or are considered hard-of-hearing. These viewers deserve to enjoy your content just like everyone else, and a transcript will ensure that they can do just that.

All federal agencies and similar organizations are required to caption and transcribe their videos to comply with accessibility laws, so your brand may be required to do so too.

Likewise, a video transcript helps viewers who are non-native English speakers understand the information. They can use the text as a study guide or can input it into a translator that allows them to read it in their native language.

Regardless of how you look at it, you can only create truly accessible content if you include transcripts and captions!

Sharing videos on LinkedIn allows you to engage with your customers, promote your brand, and build a following. You may have noticed that a lot of the videos shared on the platforms have subtitles. Why is it essential that you add captions to your videos on LinkedIn? Keep reading to find out!

What are Subtitles?

Subtitles refer to the text that appears on the bottom of your screen while you watch a video. They are used to translate the words that are being said in the audio so you can enjoy the content without needing to turn your sound on.

When subtitles are available, you can understand the words and meanings conveyed in the dialogue without actually having to listen to it. The most common uses for subtitles include translating video content and making video footage accessible to those with hearing impairments.

In other words, subtitles are a transcription of the audio portion of your video. Adding subtitles does not require you to alter the original audio but rather adds a new layer of context for your viewers to enjoy.

Why You Should Add Subtitles on LinkedIn

So, why should you go through the effort of adding subtitles to the videos you share on LinkedIn?

For starters, most of your audience is going to watch the video without sound. In fact, 80% of viewers say they watch video content on social media without turning the audio on!

That means if you don’t add subtitles to your content, 80% of your audience won’t get the message that you are trying to convey. Even worse, they may just continue scrolling on to the next video when they realize that your content has no captions.

Simply put, if you don’t add subtitles to your video, you will be missing out on the opportunity to connect with a large portion of your target audience!

Another reason you need to add subtitles to your LinkedIn videos is that a large portion of the population is hearing impaired. Including captions with your content ensures that everything you post is accessible and that you can cater to the needs of everyone that watches your videos.

How to Add Subtitles Using Milk

The easiest way to add subtitles to your LinkedIn videos is to use Milk. All you need to do is upload the video file, and our platform will automatically add in the captions for you!

With just a push of a button, your content will have subtitles directly embedded in the video so that you can easily share it on LinkedIn.

How to Add Subtitles using LinkedIn

LinkedIn also allows you to add subtitles to your videos by uploading a separate file that contains the captions. When you go to share your content and select the video you wish to upload, there will be an option to add captions:

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Note that you will need a separate SRT file that can be uploaded for this to work. That’s why using Milk Video is the easiest way to add subtitles to your content!