Video ads seem to be everywhere – but do they actually work? Marketing on social media can be difficult, so we put this guide together to help address some common questions. Keep reading to learn more about video ads, the types of platforms you can share them on, and what kinds work best.
What Are Video Ads?
This type of marketing strategy involves leveraging videos to advertise your brand, products, and services. Many companies use them for promotions, presenting how-to guides, live streaming events, and even customer testimonials.
For example, if you are launching a new product, you can use a video ad to increase customer awareness. Another way you can use videos is to target existing customers and offer upgrades to their current services!
Video ads can be very versatile because you determine the goal of the marketing campaign. Unlike traditional photo and text ads, you can add things like music and video clips to capture your audience’s attention and boost engagement. Likewise, you can carefully craft your message to resonate with your target audience and maximize the impact.
The numbers behind video ads don’t lie, either. Users are more likely to engage with your brand organically through video advertising than they are with any other type of advertising!