If you have scrolled through social media, you have likely seen video advertising on Facebook. What are they, and what are the best practices for video ads? This comprehensive guide will answer all those questions and more!
What are Video Ads on Facebook?
Let’s start by defining Facebook video ads. This type of marketing allows you to share your products and services using a video on the social media platform. You must pay for the ad placement that you want, but you can choose to share either an existing video on your Facebook page or create a brand new one.
In other words, you can pay to have your video appear on a Facebook user’s screen. The location is predetermined when you set up the ad, and the length of the video will vary depending on the placement you chose.
There are three basic options for video advertising on Facebook: in-feed ads, marketplace ads, and in-stream ads.