Categories
Linkedin Video

Best Practices for Creating Video Ads on LinkedIn

Video ads are a key component of any successful marketing strategy. Keep reading to learn more about video ads on LinkedIn, including what they are, why you should leverage them in your marketing campaigns, and the best practices for creating the right content.

What are Video Ads on LinkedIn?

LinkedIn video ads allow you to market to your target audience through video. Whether you use them to share information about an upcoming product launch, educate your audience, or build credibility, LinkedIn video ads can bring your brand to life.

Think of video ads on LinkedIn as a way to promote your marketing content without it looking out of place on the platform. They are a form of sponsored content that displays directly within a user’s LinkedIn feeds, so you can boost organic engagement and growth.

For example, you can sponsor a video post you’ve already shared on your LinkedIn page to increase the number of views and expand your reach. Similarly, you can use the platform’s Campaign Manager to create Direct Sponsored Content that has not already been shared on your LinkedIn feed!

Categories
Facebook Video

Best Practices for Video Ads on Facebook

If you have scrolled through social media, you have likely seen video advertising on Facebook. What are they, and what are the best practices for video ads? This comprehensive guide will answer all those questions and more!

What are Video Ads on Facebook?

Let’s start by defining Facebook video ads. This type of marketing allows you to share your products and services using a video on the social media platform. You must pay for the ad placement that you want, but you can choose to share either an existing video on your Facebook page or create a brand new one.

In other words, you can pay to have your video appear on a Facebook user’s screen. The location is predetermined when you set up the ad, and the length of the video will vary depending on the placement you chose.

There are three basic options for video advertising on Facebook: in-feed ads, marketplace ads, and in-stream ads.