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Closed captioning is an important part of making your content accessible and maximizing viewer engagement – but what exactly are they? Keep reading to learn more about what closed captions are, why they are important, and how you can start adding them to your video content. 

Closed Captioning: The Basics

Closed captioning refers to the text that is displayed during a video to give viewers additional information about what is happening on the screen. The audio is transcribed and displayed as text on the bottom of the screen, but the spoken words are not the only things written out.

When you incorporate closed captions, the text also includes descriptions and non-speech elements to ensure that viewers can completely immerse themselves in the video. For instance, the captions might translate the dialogue, indicate musical cues, describe sound effects, and share other details about the audio. 

It is essential to note that this is very different from subtitles. While many use these terms interchangeably, they are not the same thing! Subtitles only transcribe the spoken dialogue and are primarily used for translating videos in another language – they do not describe background sounds or other audio effects. 

Unlike open captions, which are embedded within the video file, closed captions are created by the application that is sharing the video. If you have ever watched a video on YouTube and noticed captions, it is because the platform is the one providing the context. 

This feature is convenient for viewers, as they can turn them on or off as needed. Without this capability, the text would be overlayed on the video and images and could not be removed. 

The Importance of Captions

Captions are crucial to engaging with your audience and helping those who are hard of hearing or have another disability enjoy your content. Since the closed captions will describe everything that is happening throughout the video, viewers can easily follow the conversation and get relevant context for the dialogue. 

Many users prefer to watch videos without their sound on, so this allows you to ensure they have the same experience either way.

Likewise, some laws require major platforms to provide captions for most content. This legislation aims to improve the accessibility of online videos and other media, and your organization must comply.

Add Captions with Milk Video

There is no doubt that captions play a key role in ensuring your audience can engage with your videos and that your content remains accessible to everyone. So, what’s the easiest way to add captions to your clips?

With Milk Video, you can easily embed captions into your video files so that they will display captions whenever they are shared. Our tools complete this process automatically, so you don’t have to worry about taking the time to manually type out dialogue, background noises, and other relevant sounds. 

All you need to do is upload your video to our platform, choose the clip you want to add subtitles to, and we will take care of the rest – it doesn’t get much easier than that!

Looking for video content ideas for your business? We’ve got you covered with a whopping
list of 37 video content ideas that you can use to create engaging, and highly sharable
videos.

1. Creat a customer testimonial

Get a quick Zoom testimonial from a client to create your own customer testimonial. A testimonial need not be long, but there should be one clear takeaway from the viewer as to why people should choose your product!

2. Share an announcement

A new product launch? A new location opening? A new offer? Why say it with mere text on your social media channels when you can create a video which will make it more exciting?

3. Make a how-to video

Search for a topic in your industry or category that your customers would like to know more about and create a simple how-to video on it. It will answer a question and provide value.

4. Share behind-the-scenes footage

This kind of insider information will interest audiences. It could be about how you brainstorm ideas or how you prepare for a client presentation or website redesign.

5. Host a Q & A session

Request your followers to ask questions through your social media pages. Then, pick out a few and answer them with the necessary graphics. Remember to thank the individual who asked the question when you answer it. 

6. Talk about an industry trend

Is there something about your industry that you could talk about? Maybe it’s about a new technology or regulation or hiring practices? A video like this will help you become an authority on the subject. 

7. Show the making of your product

Share how you develop it from the design stage to the eventual product. Show all the necessary steps but ensure that it’s a short video. Use fast motion wherever necessary. You can do the same if you offer a service by focusing on the steps you take. 

8. Demonstrate the best way to use your product

Make it easy for your customers by sharing insider secrets on how best to use your product or service. You could even make a listicle out of it. For example, “Top 6 ways to use our product or service.”

9. Explain on a whiteboard

These are the easiest videos to make since all you need is a whiteboard and a tripod. Explain something about your industry or how your audience can benefit from your product or how you develop new services. 

10. Interview someone

It could be a leading figure in your industry, media, or even your mentor. Aside from the fact that the person you interview will also share the video, this is a great tactic to grow your professional network. 

11. Present your employees

Have you recently hired anyone? How about your first employee? Do you have someone with interesting hobbies? Get them on camera and ask them interesting questions, even about working with you. This will make your business relatable. 

12. Share a day-in-the-life video of your business

Show your audiences what it feels like to spend a day in your office or factory. Shoot short clips of the key moments to share how you create a product or service. Don’t make it too polished. Let the camera get a natural view of things. 

13. Unbox a product and review it

You don’t need any special training to unbox a product, share its features, show how it’s used, and review it. This will be of great value to your audiences especially if you manage to do it as soon as the product or service hits the market. 

14. Share your screen and show how you work

A simple and effective way to humanize your business – and yourself – would be to share your screen through Quicktime or a similar tool. You can then tell your viewers how you do things and the challenges you usually face. 

15. Show a time-lapse

If you’re working on a big project or a large product, a time-lapse video is one of the most exciting ways to share its progress with your audience. 

16. Share a story

Is there something interesting about how you got the idea for your product or service? Your first customer? Your biggest challenges? Tell it as a story.

17. Create a trailer for an upcoming event

Have an event or webinar coming up? Record a quick preview of what people should expect.

18. Do a before-after video

Are you redoing your office, working on a project for your client, or revamping your website? A before-after video can make it interesting for your viewers. 

19. Combine your favorite videos

Have a roundup of your most popular videos from the past six months or a year and make a video out of those snippets. This is also an effective way to showcase the projects you would have been working on. 

20. Thank your viewers

Did you recently do a live session? Did you request questions from the audience for a Q & A video? Did your social media page cross a certain follower milestone? Make a video and thank your audience for that. 

21. Show your office

Take viewers on a tour of your office. Introduce colleagues, meeting rooms, and share glimpses of any product or service that you’ve been working on. 

22. Share a teaser

Are you working on a new product? Is there a new guest coming on your podcast? Have you landed a major project for a client? Tease your viewers with the news without revealing much. 

23. Summarize a blog post

Have you recently written an interesting blog post that’s been getting good feedback? Summarize it for your audience with the key points. Use graphics for explanation and share the video on your social media channels. 

24. Answer frequently asked questions

Collect all the questions or feedback that you get through email, social media, or website. Make a video answering those questions and use infographics to explain your answers. 

25. Share what you’ve been up to

This could be a recap of what your business has been doing for the past six months or so. Share news about new products, client acquisitions, projects, or recruitments.

26. Talk to future employees

People would be interested in how to get into your industry. Talk to them and explain the academic requirements or experience. These videos can also become great recruitment tools. 

27. Do a publicity stunt

This will require a lot of creativity and courage but if you can think of the right idea and execute it well, such a video has the potential to go viral. 

28. Comment on a popular topic or news

It could be something related to your industry or consumers as a whole. Explain the issue, how it affects you or your viewers, and then share your views on it. 

29. Talk about the popular myths about your industry

Outsiders may have many myths about your industry. Demystify them through a video and explain the truths. This will give you credibility and set you apart from your competitors.

30. Run an office competition

Think of an imaginative competition you can run among your colleagues and shoot them as they attempt it. This is an excellent tactic to showcase your colleagues and raise their spirits.

31. Share tips with your viewers

It could be related to the usage of your product or service or a topic that’s relevant to your viewers. The good news is that you can also repurpose this in your blog.

32. Conduct a poll

Ask people for their opinion or feedback on a particular topic. You can film it in public locations which will make it look authentic. 

33. Share results of surveys

If you’ve already conducted a survey, share its results through a video. Use infographics to explain them and thank your viewers for participating in the survey.

34. Talk about your challenges

How hard was it when you were starting out? How long did it take to get your first client or customer? Were there serious financial difficulties? Talk about them through a video.

35. Create a cinemagraph

Cinemagraphs are those images that have a single changing element. It’s not hard to learn and you’ll be delighted with the results when you produce one. 

36. Impersonate someone

Videos needn’t be all about work. You can impersonate a colleague, someone from the industry, or a celebrity. It doesn’t have to be perfect. It just has to entertain the viewers. 

37. Be a commentator

It could be a meeting, a conference, or a casual get-together in your office. Approach it like a professional sports commentator and relay the event to your viewers. 

In short

Most of these video content ideas don’t require any expertise or serious budget. Start by doing three-four of them and expand slowly. Over a few weeks, you’ll realize that you’ve got a variety of great video content ideas to share.