We asked 12 content experts for their tips on how to create amazing video testimonials:
Not all types of testimonials are created equal. When you share a review video, you should consider the goal of your marketing efforts and who your target audience is. This comprehensive guide will review the differences between your traditional testimonial video and the lightweight options you can create in-house. Understanding what makes each type of […]
How to Ask for a Testimonial [Including Sample Templates You Can Use Today]
Customer testimonials are crucial to the success of your business. When satisfied clients share positive feedback, their words can be the best tool to boost sales and encourage client conversions. Research has found that consumer trust in companies is eroding. Simply put, they don’t put the same value on traditional marketing and advertising as they […]
70% of people trust reviews and recommendations from strangers – so video testimonials are an amazing way to drive awareness for your product. But how where do you start? In the video below, you are going to learn how to use customer testimonials in your advertising campaigns & how to stretch limited creative assets for […]
What is the Goal of a Testimonial?
Testimonials allow customers to share feedback about their experience with your brand, products, and more. Generally, they walk through challenges that a client was facing and describe how your company was able to provide an effective solution. So, what is the goal of a testimonial? Why are they such a valuable component of an effective […]
Customer testimonials are one of the best ways to build trust with your audience and boost conversions. You might be wondering though, what can you do to encourage customers to provide a testimonial? Try these 10 proven ways to incentivize customer reviews: