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Zoom has just announced that it will be launching a new events platform called Zoom Events. We put together this guide to help you learn more about this new tool and how it can benefit your business!

Zoom Events: The Basics

In October 2020, Zoom released a beta version of a tool called OnZoom. This feature allows users to host events that would traditionally be held in person – as long as they pay for a premium membership. Think fitness classes, theater productions, music lessons, and more!

Unlike traditional zoom meetings and webinars, which are free for users to attend if they have the corresponding meeting ID and password, Zoom Events allows organizations to monetize the platform.

Introducing this technology creates a huge opportunity for hosting interactive virtual conferences and events, considering that online interactions are here to stay. Whether you are a large company looking to host annual all-hands meetings and client conferences, or a small organization that wants to promote cooking classes or fitness events, Zoom Events can help.

It is currently in Beta as OnZoom, but the tool will soon be rebranded into Zoom Events. 

Key Features

You are likely familiar with the benefits of Zoom meetings and webinars. For instance, they allow you to share audio and video with friends, family, colleagues, and more. It allows you to interact virtually so you can stay connected with others around the world!

So, what are the features of Zoom Events, and how are they different?

Zoom Events focuses on being an all-in-one platform that lets you monetize events. Rather than just serving as a meeting platform, this technology allows you to create an entire event hub. 

That means that you can create a branded event page where you can sell tickets, manage registrations and attendees, and access a dashboard to administer the entire event. Incorporating features like breakout rooms will enable you to facilitate multi-track conferences and multi-day events!

You can choose to post your event to a public directory, so a wide audience can learn about your offerings and register to attend your event. Likewise, you can create a private Zoom event for internal purposes. 

During your meeting, concert, or other exhibition, you can foster connections and encourage your attendees to network. Zoom Events will give you insights into how the event was received – it will track statistics that you can use to improve your next conference.

The goal of Zoom Events is to give your organization the tools it needs to launch virtual events in this new era of remote work and communication!

Pricing

Since Zoom Events is coming soon, so the final pricing details will not be clear until it is out of Beta testing. However, we expect that the service will work with any existing paid Zoom license. 

The best way to stay in the loop with when the tool will be released is to sign up for updates from Zoom directly. 

Youtube Series by Milk Video

We share with you three of the best tools that we use for content marketing. Now, these are tools that we think are really essential. If you want to be cranking out a bunch of content for your marketing efforts in 2021. So the three tools are Loom, HubSpot and of course, Milk Video.

Automatically Transcribed from Video on Best Content Marketing Tools 2021:

Hey Kenta here and today, I’m going to share with you three of the best tools that I use for content marketing. Now, these are tools that I think are really essential. If you want to be cranking out a bunch of content for your marketing efforts in 2021.

So the three tools are Loom, HubSpot and of course, Milk Video. So let’s start with loom because in a very meta way, I’m actually recording this content right now off of Loom. What I like about loom is everything is cloud-based. As soon as you shoot the video, it’s going to take you over into their interface and you can download the video.

I’ll show you all of that as well as just go ahead and use that and share it off to any of your clients or any investors or anything like that. So Loom is a really great tool for quickly shooting videos.

And you can walk people through products, you can see my screen and if you wanted to, you could also just. Place yourself right here in the middle of your screen and make a, kind of a stylized talking head video like this, and it totally works. So now once you are done with the loom video, you basically have it onboarded or export it into the loom platform.

And from here, all you have to do is click download. Now I’ve already done that. I have a clip of mine that I had, just downloaded a couple of minutes, the example video of how you can utilize loom.

So the first tool is loom and this is why it’s so great because you don’t need to. I have a whole set up and have everything perfect. And trying to shoot these kind of over the top high production videos, you can just come on come onto a tool like

Loom and you have everything you need to walk people through your product or walk people through your business or your deck or anything like that. So that’s the first tool.

Now, the second tool I like to use is Milk Video. So Milk is essentially what I use to clip my videos into shorter form videos, and then make sure that everything looks good. It’s captioned it, stylized and designed. Yeah. This is thevideo right here. This is a tool right here, MilkVideo, Milk.Video.

And they really specialize in turning webinars into video highlights. But again, like I always say, if you’ve watched any of my other videos, I think they just do a really great job about simplifying the process of taking of type of long form content like webinars or any type of customer interviews and being able to clip exactly where you want it.

So I took my loom recording and I dropped it in here. So this is what the dashboard looks like. I’m not going to show you how to drop it in, because I think it’s pretty, self-explanatory, just take the video and drop it in right there.

So here’s my loom recording. I had done. Everything is all transcribed, as you can see, and you can see that you can also edit based off of the transcription, which is really great, especially for long form, because you don’t have to sit there using Adobe premiere or, iMovie here, something like that and sit and listen to which was that one part.

So I’m just going to take a clip of this. I think if you were basically a couple of this, if you were to basically couple this with a nicer web camera, you could have a really good and great video straight from Loom. Yeah.

So this part, I’m just going to grab this little paragraph. I’m going to click see or clip the section right here. And I have the clip right here. Now from here, I’m just going to go create as video preview and download. It’s going to take you over into the canvas section. So now that you’re in the canvas section, you’re ready to stylize how you want your video to look.

So obviously you can keep it really simple. You can have your video to the left and you can have your closed captions to the right. You can also go in here and go to a brand. Click out and you can choose different themes.

If you just wanted a white, if you want it to have kind of this cool purple color, you want it to be black and yellow. Whatever that is, you can come in here and change your theme easily. You can also custom choose your background color.

And also custom choose the active. This is your active color. So that’s when the caption is rolling. So I’ll make it red. I always make it red to show, make it easier to see. And also here is the one it’s basically dormant. So this is your inactive caption for, and if you were to basically yeah.

So what I’m going to do actually is I’m going to turn it into a square again, I’m still in the brand section. I’m going to make this a little bigger and then I’m going to put the caption right below.

Let’s do it like that. And then I’m also going to come over here to text to the left-hand side. Ooh, that’s a fun tax, huh. And I’m going to write three tools for content marketing. It’s a bit long. I can make it shorter, but I’m not going to, I’m also going to make the font smaller. Let’s say 48. Yeah. And then I’m going to change it to monster red. No Oswald. Yeah, let’s do that. All right.

So now it’s starting to shape up into what I want it to be for. For sharing. So there you go. So once I have it, how I want to, so again, let’s recap. I used a loom, I took a loom, I recorded the video. I threw it into Milk Video to quickly edit this content output right here. I’m going to go ahead and save and share that it’s going to take a minute and they’ll email me once it’s ready for download.

So that’s the second tool that I would use now. The third tool is I would use a tool like HubSpot, right? Loom creates the Video Milk Video helps you quickly edit it and design it into a really nice shareable piece of content. And then what I would use HubSpot is then to use HubSpot as the central space for them to determine where and how you want to distribute that content for marketing, or let’s say you made something very specific.

Piece of content that is very much catered to a certain client that you are building a relationship with. You can use HubSpot sales, CRM, and basically send that video over to whoever is, asking a specific question.

I also know HubSpot has a customer service feature. To also, again, if you make a bunch of loom videos, that’s walking through your product, you can use Milk to clip certain sections, and then you can send that to your to one of your customers, if they need, some sort of specific information out of a longer form video, anything like that.

So that’s how I would do it. Those are the three. Of the best and essential tools that

I’m really enjoying using right now for quickly a batch creating content and being able to find ways to distribute it for the marketing sales and customer service initiatives.

All right. If you like these types of videos, always let us know if you have any questions. Also let us know. Yeah. Good luck. Take care.

Milk Video is used by marketing and sales teams all over the world to turn long videos into short and engaging video highlights.

Below are just some of the creative snippets made in minutes using the Milk Video platform.

Thought piece
For sharing on linkedin, email and other channels to build authority

Webinar highlight
For sharing key moments on social media and webinar followup

Product demo
For sharing a main moment from a product demo in email cadences, support documents or on social media.

Note: the speaker will be in a circle like in the video below

Pre-webinar promotional clip
For promoting an upcoming webinar and to drive registrations

Speaker Preview

Panelist seminar highlight
For sharing key moments with multiple speakers on social media and webinar followup.

Screenshare with captions and company branding

  • Webinar Promotion: Promoting an upcoming webinar with a pre-recorded clip/trailer of the event.
  • Virtual Event Highlight: Clipping highlights from a webinar or seminar and sharing it on social media to drive on-demand signups
  • Sales Followup to Event: Sending key clips to registrants of the event with the aim of booking a meeting.
  • Sales Expansion: Pulling quick product demonstrations and sharing them with current clients to drive adoption of the product.
  • Internal Communications: Quickly highlighting a key moment from a meeting to share on Slack across the company.

There are a million ways to use Milk Video, but the most common we see are for the following:

See how go1’s Enterprise Account Executive is using Milk Video to get the message out.

Youtube Video Series by Milk Video

Learn how to resize your long form live videos really quickly and easily. Here’s the scenario: you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it. Watch this video above to learn how you can do it!

Transcript:

Hey, y’all Kenta here today. I’m going to teach you how to resize your long form live videos really quickly and very easily. So here’s the scenario you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it for different applications and distribution channels.

So a couple of different ways you could do this. Of course you could go the traditional route, open up Adobe Premiere and then crop it there, get it to how you like it and put it out there. But I prefer a much faster way to do it And this is a tool that I’ve been really enjoying lately because this is the case.

I create these long form video interviews, podcasts, things like this. And I want to be able to just shape and shift it easily and batch publish it. So I’m going to just walk you through a tool called Milk Video.

It looks like this. Let me get myself. Out of the way. And this is what they specifically work on, right?

Basically helping you take your webinars, your education long forms and turn them into video highlights.

So when you log in and I have an account here, it takes you to this dashboard and you just have to drop any file in here. Any zoom file. So let’s go ahead and do that. Let’s see, have lots of zoom recordings here.

Let’s do this one. So you just wait. And it will upload. And what it’ll also do while it’s uploading is it’ll also start to transcribe your project, which is really awesome. This tool specifically helps you edit through your transcriptions, which makes it really easy. So you don’t have to sit there and listen to every little bit. And this is a really helpful way of editing if you’re editing a long form. And if you need to batch things, this one.

I think, Oh yeah, this is a video of me. I was utilizing zoom and connecting with my Fuji ex T3. You can actually see the quality of the video here is way better. And that’s because instead of a webcam

or my built in camera, I’m using now, I used a muralist who she executed, which is a really wonderful camera.

So let’s say I want to take this and I, I want to basically make it shareable on YouTube or LinkedIn

or your blog posts, whatever it is. So I’m going to just highlight the parts that I want to turn into a video.

So I’m going to actually highlight the entire video. It’s pretty short. It’s only 70 seconds. I’m going to go ahead and click see, or I can just hover in the clip section here. And while I, so now it’s created a clip and I just have to go create a video. You can bypass this part and I’m going to show you how to basically size it in different ways.

So as you can see here, it’s already been sized with this canvas around it for horizontal. If you want it to be square, all you have to do is go to the brand and then just change the canvas size so you can use square here. Boom.

And it’s as easy as that, but what if you want to, your Video, sweat fits the entire thing again really easy. I’ll walk you through it. First of all, you’re going to want to crop here and then you’ll want to click square and then yeah.All you have to do is just start to fit your video in. To the section here. So see, you’re starting ready to get it to fit. I’m going to go ahead and make sure it stretches out the entire thing. And then again, crop it.

Where are my edges here? Let’s see. So let’s see what it actually wants it to be. You could actually also just go here to the right and say 500 by 500, actually. That’s the way I should have done it. And then just stretch it out. Okay.

Perfect. Now it’s centered. I liked that. I also liked that it has a little border around it. That’s all great fits my t-shirt here. Okay. So where did the capturing go? Okay. The caption basically is still there. Let’s see. I just have to, there we go. So what was happening was the layers.

You see how the layers I had to make sure the caption layers on top. So that’s it. Actually. Now you have a resize Video that is square. Okay. Okay. What’s up? This is a little bit of an experiment. Perfect. Okay. So let me show you another way.

So if that’s all you wanted to see, that’s how you do it with this tool. It’s really fast. So again, instead of sizing it. Next time you can just go 700 by 700 and that actually does that perfect square for you. But let’s say you wanted to do landscape. What I would do is I think for 10 90 by 10 80, I think maybe that stops at 10 80 by night. Oh, you know what it is? It’s 1920.  There you go. But 10 80. Okay.

So this is like a typical and then you can just go to fit here. You can go here and you can actually also make sure that we size it down. Okay. We’re getting there, everybody. Okay, here we go. And let’s change the height. So it’s a little bit more close to the crop. That was the problem.

Here you go. So you can just size it here, just like how you want it, which is really nice. Okay. So let’s say I like that. Now it’s in the center. Maybe bring it down a little bit. I want my text to be in

the center down here. Actually, you know what, and also let’s make the color of the feel a little different.

So let’s I’m going to make it pink and then this is going to be like let’s do it like that color. I’m like a white. Okay. So now when I play it, Hey, what’s up? This is a little bit of an experiment for me. It looks like that. Okay, cool.

So that’s how I would basically use this tool to crop it down, crop it into. Again, just let’s review here. You were going to go over it a brand, and then you have these two canvas options, either a

landscape at the typical 1200, 600 or a square, which is 700 by 700.

And then if you want the actual video itself to fit into the thing all you have to do is mimic it. So I think it was 1200 by 600, yeah, something like that. So that’s how to easily just edit it. And so there’s a lot of custom controls here, so it’s lot as soon as you get used to how everything works,

it’s this user flow is really fast. Okay.

So once you have everything to your liking, you’re just gonna come up here to save and share. It’s going to take about a minute export and they’ll email you when they are ready. So you don’t have to sit around and wait, when they do. I finally have everything Ready to download.

You’re going to come over to the download section here. There’ll be a link and I’ll shoot you straight to that video. And then you can see here all the other projects that I’ve created in the past. So I’ll show you an example of this video I had done right before this, and I can just go download. And then double click Save Video As and that’s it for this video.

All right. So yeah. Good luck and hope. This is helpful. Cheers.