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Video ads seem to be everywhere – but do they actually work? Marketing on social media can be difficult, so we put this guide together to help address some common questions. Keep reading to learn more about video ads, the types of platforms you can share them on, and what kinds work best.

What Are Video Ads?

This type of marketing strategy involves leveraging videos to advertise your brand, products, and services. Many companies use them for promotions, presenting how-to guides, live streaming events, and even customer testimonials.

For example, if you are launching a new product, you can use a video ad to increase customer awareness. Another way you can use videos is to target existing customers and offer upgrades to their current services!

Video ads can be very versatile because you determine the goal of the marketing campaign. Unlike traditional photo and text ads, you can add things like music and video clips to capture your audience’s attention and boost engagement. Likewise, you can carefully craft your message to resonate with your target audience and maximize the impact.

The numbers behind video ads don’t lie, either. Users are more likely to engage with your brand organically through video advertising than they are with any other type of advertising!

Continue reading “Do Video Ads Work?”

If you have scrolled through social media, you have likely seen video advertising on Facebook. What are they, and what are the best practices for video ads? This comprehensive guide will answer all those questions and more!

What are Video Ads on Facebook?

Let’s start by defining Facebook video ads. This type of marketing allows you to share your products and services using a video on the social media platform. You must pay for the ad placement that you want, but you can choose to share either an existing video on your Facebook page or create a brand new one.

In other words, you can pay to have your video appear on a Facebook user’s screen. The location is predetermined when you set up the ad, and the length of the video will vary depending on the placement you chose.

There are three basic options for video advertising on Facebook: in-feed ads, marketplace ads, and in-stream ads.

Continue reading “Best Practices for Video Ads on Facebook”