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Is there a best time to post on YouTube? If you post on YouTube at any time, you get in front of your audience. You get another chance to build trust and generate sales. However, some times of day are more optimal than others. YouTubers must post videos at times when most of their subscribers are awake and on their phones. Here are some tips to help you post on YouTube at the best times.

Most YouTubers Are from the US

YouTube attracts viewers from around the world. However, most of those viewers live in the US. Publishing videos around their time zones will increase your video views. Many Americans work from 9-to-5. Some watch videos before their workdays start, while others watch videos at the end of the day.

Upload Before Peak Viewing Times

Many people watch videos in the evening. Many creators may concede it’s best to publish videos at 9 pm eastern. This time helps them reach American viewers at peak viewing times. East coasters are still awake at 9 pm and actively watching YouTube. 

However, uploading at this peak hour has a significant downside. YouTube does not immediately index your videos for their algorithm. It takes the YouTube algorithm a few hours to push your videos to your audience. 

If you publish a video at 9 pm, the algorithm may not fully promote it until midnight. Most people in the US are winding down or are already sleeping at midnight eastern time. You’ll get some west coasters, but you miss out on a significant audience.

Uploading a few hours before peak viewing times will give your videos time to rank. Initial momentum before peak hours puts your video in an ideal position when 9 pm eastern comes. Publishing videos at 5 pm eastern gives you time to gain momentum and thrive on the algorithm when it counts the most.

Peak viewing times also take place right before work. Publishing videos at 8 am eastern helps you reach morning viewers. The east coast viewers will watch your videos first. As other people throughout the US wake up, they’re more likely to see your video due to the initial momentum. Some east coasters will watch the video during their lunch break while west coasters simultaneously watch the video before their workdays start.

Best times to post on Youtube

Fridays and Saturdays Offer Higher Engagement 

If you only post on YouTube once per week, the publication date becomes more important. YouTubers who publish multiple videos each week can spread their videos and cover more ground. Weekly publishers only get one shot.

Fridays and Saturdays offer higher engagement than average. Most people finish their workweek Friday evening and have more time to spare. They can watch videos later into the night without worrying about work the next day. Only Friday and Saturday present this scenario for most workers.

Posting to YouTube at Optimal Times

You can post videos at optimal times to attract more viewers. Consider how your audience behaves and check the data on each of your videos. Each YouTubers’ peak hours vary, but you can use these guidelines to publish posts based on the commonly followed 9-to-5 schedule.

YouTube Shorts are the new way to create engaging clips. By launching a new tool for short-form videos, YouTube allows creators to make content that grabs a viewer’s attention in 60 seconds or less. So, what exactly are YouTube Shorts, how do you make one, and what can you use them for? This simple guide will review everything you need to know about the platform’s new app feature. 

YouTube Shorts: What Are They?

Let’s start with the basics: what are YouTube Shorts? 

A YouTube Short is a new feature that allows users to create quick clips to engage with their viewers. Like Instagram Reels and TikToks, the goal of this feature is to increase engagement and make it easier for users to create content.

The videos must be 60 seconds or shorter, but they do not disappear like other content on competing platforms. Some of the most useful features include musical overlays, video segmenting, app-based recording, and more. 

YouTube Shorts was released in September of 2020, with beta testing to begin in India. During this trial, users could make clips lasting up to 15 seconds that include musical overlays and other unique features.  As of March 2021, the platform exceeded 6.5 billion daily views and saw impressive success – even in the basic beta form. 

Although we still don’t know what the final product will look like, it is clear that short-form content is the future. With their extensive library of branded content, this creates an exciting opportunity for existing and future creators on the YouTube platform. 

How to Create a YouTube Short

Making a YouTube Short is simple. Start by clicking on Create, and you will launch the interface that allows you to develop your content.

Selecting Create will open a camera screen where you can choose how to build your content. Record a clip directly with your device’s camera or upload a video that you have already saved on your camera roll.

Once you choose the video, you can adjust the speed at which it plays, overlay music and other sounds, add text, and incorporate filters. 

When you are happy with the final product, you can share it to the feed where all Shorts can be viewed. This dedicated shelf allows users to browse short-form videos and gives you a new way to engage with your target audience.

You can also add captions to your Youtube shorts too.

Practical Applications

Now that you understand the basics of YouTube Shorts and how to create them, you may be wondering why you should – especially with so many other platforms like Instagram and TikTok focusing on short videos. 

However, YouTube has the largest base of global subscribers. Sharing content here can help creators expand their reach to the 2 billion users that log into YouTube each month.  

You can also use YouTube shorts to create additional content for your existing subscribers – just in more bite-sized pieces. Developing Shorts can support your longer videos and drive traffic to them. For instance, they are ideal for quick tutorials and how-to videos!

Are you looking for the most efficient way to caption YouTube shorts? If so, you’ve come to the right place! This blog post focuses on the importance of captions and how you can use Milk Video to incorporate them into your content quickly and accurately. 

Let’s dive in!

What are YouTube Shorts?

Before we get into the specifics of captioning and the exciting tools that Milk Video provides, you may be wondering, what are YouTube shorts?

If you are familiar with YouTube, you know that it is a world-renowned platform that allows users to share videos online. The emergence of new social media apps like TikTok and Instagram has increased competition in the industry, though. As a result, they have launched YouTube Shorts to expand their user base and remain relevant. 

YouTube Shorts (Youtube Short Videos) allows anyone to create short videos – averaging 60 seconds or less – directly from their mobile phone or other devices. The Shorts camera is built directly into the YouTube app, so creating these videos is fast, easy, and convenient.

The idea is to help creators share trends like dance challenges, comedy sketches, and more in a way that mirrors Reels on Instagram or videos on TikTok. Similarly, the platform allows you to sample audio clips and songs from eligible content so that you can add a soundtrack to the video. 

You don’t need any expensive equipment or a large following to create a YouTube Short. All you need is your smartphone and an idea, and you can share it with audiences across the globe. Like your other YouTube content, other viewers can watch your Shorts on the platform’s homepage, in the dedicated Shorts Tab within the app, or on your channel. 

Why Captions are Important

It is also necessary to address another question related to captions and YouTube shorts: why are captions so important? The two most valuable reasons to caption YouTube shorts are to improve accessibility and increase the views on your content.

Improve Accessibility

Adding captions to your YouTube Shorts allows you to make the content accessible to all types of viewers. Many people have hearing impairments or other disabilities that can make it difficult for them to enjoy content without captions – so simply providing them ensures that they have the same experience as everyone else. 

In other words, captions ensure that those who are deaf or hard of hearing can understand the message behind your video and engage with your brand. 

Depending on the type of content you are creating, you may also be legally required to add captions to your videos. Doing so allows you to comply with accessibility regulations that help those with disabilities gain access to videos and other online media.  

Increase the Views on Your Content

Did you know that adding captions to your YouTube Shorts can also help you increase the number of views? 

Think about the last time you were browsing social media or YouTube in a public place. There’s a good chance you couldn’t turn the volume on, and it can be frustrating to see an interesting video that you can’t hear the audio for. 

Captions address this issue and help users understand what is said in your video –  regardless of whether they turn the volume up. That means the next time someone is browsing the web without headphones on they won’t just scroll past your content!

How to Add Them Using Milk Video

So, what’s the best way to add captions to YouTube shorts? 

Milk Video provides a user-friendly and feature-rich platform that makes it easy for you to add captions to your YouTube content. Our goal is to help you make your videos accessible and SEO-friendly – without the manual work!

All you need to do is follow these simple steps:

  1. Upload the YouTube Short to Milk Video

The first thing you need to do is upload your content to our platform. Simply navigate to the saved file on your device and upload it to Milk Video where it will automatically transcribe the youtube short.

  1. Select the Section You Need to Caption

After you upload the video, you can select the segment to add captions to. Choose a portion of the video or the entire clip – whatever makes the most sense for your content. 

  1. Add to Template

Next, you can add the captioned clip to your template. This feature allows you to combine various clips or cut longer videos into smaller files that are ideal for YouTube Shorts. 

  1. Export your Captioned Video

Once you hit export, you will have a new video file that contains captions!

As you can see, Milk Video allows you to add captions to YouTube Shorts with just the click of a button. Upload your first video clip today so that you can try it out for free!