Writing

Milk Video's latest news and articles

In April, we are going to be hosting a fun session on how to repurpose your videos.

Sign up below:

What’s the future of marketing? I had the pleasure of speaking with Sina Farzaneh, CEO at Pullpath about the how engagement plays such a crucial role in marketing communications.

Take a listen to this Milk Video clip, and if you’re interested in being interviewed, I’m doing 15 minute calls with marketing and sales leaders around the world. No preparation is needed – just hop on a call, and we’ll milk one of the best moments.

Grab a time:

Zoom is the leading cloud platform video communication tool enabling millions of people to stay connected across video and audio conferencing, chats, and webinars

A top tool for engaging prospects and customers, Zoom Webinar enables you to reach a larger audience whilst maintaining high standards of communication. Here’s everything you need to know about this popular offering. 

What is a Zoom Webinar?

Zoom webinars allow you to connect live with up to 50,000 people in one go. Putting the presenters and not the presentation front and center, a Zoom webinar allows hosts to connect with their audience in a more personal way. 

With an option to have a number of different presenters and a large body of attendees, it is the perfect solution for businesses and leaders looking to reach their audience virtually. 

Continue reading “Everything you need to know about Zoom Webinars”

When the global pandemic led to stay-at-home orders and worldwide quarantines, businesses everywhere turned to Zoom to stay connected. There are two main ways to use the tool: a webinar or a meeting. So, what’s the difference?

What is a Zoom Meeting?

A meeting is the most common option for connecting via Zoom. You have likely chosen this route to video chat with family, friends, and even with your colleagues at work. 

The goal of a Zoom Meeting is to keep things interactive. Although only one person needs to be the host, everyone can participate and share their videos. It is ideal for small to large groups, and can be used for training sessions, interacting with customers, and even sales meetings. 

It is important to note that the entire list of attendees is visible to everyone on a Zoom Meeting.

The host and co-host have special privileges, including the ability to mute or request to unmute all participants. However, everyone else can choose to turn their audio on or off – unless the host turns off that feature.

Additional features include breakout rooms, which allow you to divide the participants into smaller teams to encourage further interaction. 

You can host up to 100 participants on a Zoom Meeting with a free license, but you can increase that number to 1,000 with a paid upgrade!

Zoom Webinar vs. Meeting

A Zoom Webinar is managed a bit differently than the meetings described above. This option is designed for larger events ranging from 100 to 10,000 participants, depending on the license. 

As you can imagine, having up to 10,000 people share their videos and audio could become a bit chaotic. Zoom Webinar remedies this issue by muting the audio and disallowing video sharing for all attendees.

Instead, only the host, co-host, and designated panelists may share! This option works best for large events, such as company-wide presentations or guest speakers. The difference here is that the focus is on what the panelists have to say, rather than creating a place for participants to discuss and collaborate. 

Participants can raise their hands to notify the host that they would like to speak or ask a question. If they choose to do so, the host can unmute their line and invite them to join their audio. 

Similarly, the list of viewers is only visible to the host and panelist. This can help protect the privacy of your clients if you are hosting a virtual customer event. 

The webinar tool is also built to help the host collect participant data, so you can set up a registration requirement where viewers provide their name and email address. You can use this data to send a follow-up email or a survey! Also, if you enable this option, you can send email reminders out before your event. 

Zoom Meetings and Webinars are both great ways to virtually connect, but their purpose is different. Zoom meetings work best for individuals or groups to interact and collaborate, whereas webinars provide a platform for public speakers and presenters to take the stage. 

With so many webinars taking place every day it’s hard to keep track – so we built out a webinar directory with all the latest virtual conferences, roundtables and webinars just for you!

If you have a webinar you want to list in the webinar directory, submit it here.

In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals.

Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.

Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.

According to a 2021 report by Wyzowl:

  • 86% of marketers say video increased traffic to their site
  • 87% say video gives them a good return on their investment
  • 84% of people decided to buy a product or service after watching a video
  • 85% of people would like to see more videos from brands
  • People share videos twice as much as they share textual content
  • Video consumption grew by 67% between 2018 and 2020
  • LinkedIn is the third-largest target for video marketing
Continue reading “The 2021 Ultimate Guide to Video on LinkedIn”

What are webinars?

Popularized in the later end of the 2010’s, webinars (web + seminar) essentially function as live, recorded video presentations in which experts in a given field can relay their knowledge and experience to a wider audience. 

Conversations between you and your audience!

Webinars are meant to function as a conversation between those hosting the session, and those serving as audience members. There isn’t supposed to be a barrier between the host and your audience. Despite the fact that webinars can often have a large audience of 50+, these online sessions maintain a sense of interconnectedness not offered by other platforms. 

Benefits of Webinars:

  • Flexibility: Your webinars can vary in length, opic and purpose allowing you to serve multiple industries and audiences.
  • Generating leads: In a recent study, 73% of marketers cited webinars as the most effective means of generating leads within their industry.
  • Repurposing Content: You can repurpose your webinar content into shorter form content for social media.

Since February of 2020, the usage of webinars has increased by nearly 40%. Quickly, organizations from a variety of industries turned to webinars to simultaneously advocate for the causes in which they center around, while also ensuring that they maintained active relationships with individuals within the industry more generally. 

A few things you should know about webinars:

Technology

There are a plethora of webinar platforms on the market, and even more so since the world went virtual in 2020. Here’s a quick snapshot of a few companies in the space.

WebexIncludes interactive white board feature, easy file sharing, and chat functioning. 

Zoomincludes closed captioning for paid users, hosts up to 100 users on a given link, gives the host full control over screen sharing and microphone settings, and has features available to share your livestream onto other platforms like Facebook and Instagram. 

Goldcast – With Goldcast you get more programming options than other platforms: a customizable main stage, breakout rooms for one-on-ones, roundtable rooms to hop in and out of and the option to customize who accesses what so you can make sure all your attendees are right where they need to be

Livestorm: Allows for interactive polls and surveys to be issued to the audience, has resources on how to host a webinar, and provides analytics regarding your webinar’s performance. 

What does a Webinar look like?

Though the format of a webinar is almost entirely malleable to an organization’s need, the typical format consists of a presentation conducted by the hosting company, and followed up by a Q&A style session towards the end of the interview. 

We recommend creating a presentation in the form of a pitch deck. This way, your audience has a visual component to follow along with as you speak to your topic. 

Challenges of a Webinar

The challenges of a webinar are no different than the technological challenges we face when hosting regular online video calls.

The challenges of a webinar typically include technology interruptions such as poor connection, broken microphones, etc. However, with proper ‘dress rehearsals’ prior to the actual event, these issues can quickly be resolved.

Another challenge with webinar may be keeping your audience engaged. This is where we remind you that webinars are not meant to be a “lecture” type situation. Rather, you as the host are responsible for ensuring that your audience is actively interacting with your topic at hand throughout the presentation.

To resolve this potential challenge, we encourage you to ask live questions to your audience, host polls over your platform, and utilize other online features such as whiteboards, surveys, etc. 

All You Need to Know About Video Specs on LinkedIn

If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:

Uploading a video to Linkedin

Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).

Here are some guidelines you need to follow to upload a video successfully:

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
  • Video Length: 3 seconds to 10 minutes
  • Video Max Frames: 60fps.

For more information, visit LinkedIn’s help center.

Video advertisements on Linkedin

If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:

  • Required Dimensions:
    • Landscape Video: 640 x 360 to 1920 x 1080.
    • Square Video: 360 x 360 to 1920 x 1920
    • Vertical Video: 360 x 640 to 1080 x 1920
  • Aspect Ratios:
    • Landscape: 16:9
    • Square: 1:1
    • Vertical: 9:16
  • Maximum File Size: 200MB
  • Video Format: .MP4
  • Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
  • Frame Rate: Less than 30fps

Embedding a Youtube or Vimeo Video on Linkedin

If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:

  • Platforms you can embed from: Vimeo and Youtube
  • Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
  • Length: Embedded videos can be longer than uploaded videos.

For more on how to embed a video, read this article.

At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.