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Looking for video content ideas for your business? We’ve got you covered with a whopping
list of 37 video content ideas that you can use to create engaging, and highly sharable
videos.

1. Creat a customer testimonial

Get a quick Zoom testimonial from a client to create your own customer testimonial. A testimonial need not be long, but there should be one clear takeaway from the viewer as to why people should choose your product!

2. Share an announcement

A new product launch? A new location opening? A new offer? Why say it with mere text on your social media channels when you can create a video which will make it more exciting?

3. Make a how-to video

Search for a topic in your industry or category that your customers would like to know more about and create a simple how-to video on it. It will answer a question and provide value.

4. Share behind-the-scenes footage

This kind of insider information will interest audiences. It could be about how you brainstorm ideas or how you prepare for a client presentation or website redesign.

5. Host a Q & A session

Request your followers to ask questions through your social media pages. Then, pick out a few and answer them with the necessary graphics. Remember to thank the individual who asked the question when you answer it. 

6. Talk about an industry trend

Is there something about your industry that you could talk about? Maybe it’s about a new technology or regulation or hiring practices? A video like this will help you become an authority on the subject. 

7. Show the making of your product

Share how you develop it from the design stage to the eventual product. Show all the necessary steps but ensure that it’s a short video. Use fast motion wherever necessary. You can do the same if you offer a service by focusing on the steps you take. 

8. Demonstrate the best way to use your product

Make it easy for your customers by sharing insider secrets on how best to use your product or service. You could even make a listicle out of it. For example, “Top 6 ways to use our product or service.”

9. Explain on a whiteboard

These are the easiest videos to make since all you need is a whiteboard and a tripod. Explain something about your industry or how your audience can benefit from your product or how you develop new services. 

10. Interview someone

It could be a leading figure in your industry, media, or even your mentor. Aside from the fact that the person you interview will also share the video, this is a great tactic to grow your professional network. 

11. Present your employees

Have you recently hired anyone? How about your first employee? Do you have someone with interesting hobbies? Get them on camera and ask them interesting questions, even about working with you. This will make your business relatable. 

12. Share a day-in-the-life video of your business

Show your audiences what it feels like to spend a day in your office or factory. Shoot short clips of the key moments to share how you create a product or service. Don’t make it too polished. Let the camera get a natural view of things. 

13. Unbox a product and review it

You don’t need any special training to unbox a product, share its features, show how it’s used, and review it. This will be of great value to your audiences especially if you manage to do it as soon as the product or service hits the market. 

14. Share your screen and show how you work

A simple and effective way to humanize your business – and yourself – would be to share your screen through Quicktime or a similar tool. You can then tell your viewers how you do things and the challenges you usually face. 

15. Show a time-lapse

If you’re working on a big project or a large product, a time-lapse video is one of the most exciting ways to share its progress with your audience. 

16. Share a story

Is there something interesting about how you got the idea for your product or service? Your first customer? Your biggest challenges? Tell it as a story.

17. Create a trailer for an upcoming event

Have an event or webinar coming up? Record a quick preview of what people should expect.

18. Do a before-after video

Are you redoing your office, working on a project for your client, or revamping your website? A before-after video can make it interesting for your viewers. 

19. Combine your favorite videos

Have a roundup of your most popular videos from the past six months or a year and make a video out of those snippets. This is also an effective way to showcase the projects you would have been working on. 

20. Thank your viewers

Did you recently do a live session? Did you request questions from the audience for a Q & A video? Did your social media page cross a certain follower milestone? Make a video and thank your audience for that. 

21. Show your office

Take viewers on a tour of your office. Introduce colleagues, meeting rooms, and share glimpses of any product or service that you’ve been working on. 

22. Share a teaser

Are you working on a new product? Is there a new guest coming on your podcast? Have you landed a major project for a client? Tease your viewers with the news without revealing much. 

23. Summarize a blog post

Have you recently written an interesting blog post that’s been getting good feedback? Summarize it for your audience with the key points. Use graphics for explanation and share the video on your social media channels. 

24. Answer frequently asked questions

Collect all the questions or feedback that you get through email, social media, or website. Make a video answering those questions and use infographics to explain your answers. 

25. Share what you’ve been up to

This could be a recap of what your business has been doing for the past six months or so. Share news about new products, client acquisitions, projects, or recruitments.

26. Talk to future employees

People would be interested in how to get into your industry. Talk to them and explain the academic requirements or experience. These videos can also become great recruitment tools. 

27. Do a publicity stunt

This will require a lot of creativity and courage but if you can think of the right idea and execute it well, such a video has the potential to go viral. 

28. Comment on a popular topic or news

It could be something related to your industry or consumers as a whole. Explain the issue, how it affects you or your viewers, and then share your views on it. 

29. Talk about the popular myths about your industry

Outsiders may have many myths about your industry. Demystify them through a video and explain the truths. This will give you credibility and set you apart from your competitors.

30. Run an office competition

Think of an imaginative competition you can run among your colleagues and shoot them as they attempt it. This is an excellent tactic to showcase your colleagues and raise their spirits.

31. Share tips with your viewers

It could be related to the usage of your product or service or a topic that’s relevant to your viewers. The good news is that you can also repurpose this in your blog.

32. Conduct a poll

Ask people for their opinion or feedback on a particular topic. You can film it in public locations which will make it look authentic. 

33. Share results of surveys

If you’ve already conducted a survey, share its results through a video. Use infographics to explain them and thank your viewers for participating in the survey.

34. Talk about your challenges

How hard was it when you were starting out? How long did it take to get your first client or customer? Were there serious financial difficulties? Talk about them through a video.

35. Create a cinemagraph

Cinemagraphs are those images that have a single changing element. It’s not hard to learn and you’ll be delighted with the results when you produce one. 

36. Impersonate someone

Videos needn’t be all about work. You can impersonate a colleague, someone from the industry, or a celebrity. It doesn’t have to be perfect. It just has to entertain the viewers. 

37. Be a commentator

It could be a meeting, a conference, or a casual get-together in your office. Approach it like a professional sports commentator and relay the event to your viewers. 

In short

Most of these video content ideas don’t require any expertise or serious budget. Start by doing three-four of them and expand slowly. Over a few weeks, you’ll realize that you’ve got a variety of great video content ideas to share.

If you’ve watched videos online, you’ve likely come across subtitles and close captioning. Did you know that these two terms do not mean the same thing? While many people use them interchangeably, subtitles and captions describe two different things. This guide will explore the meaning of each term and explain how they are different.

What is Closed Captioning?

The term caption refers to the text on a video that describes the dialogue and other relevant sounds played. The word caption is rather broad, and we can break that down into two options: closed captions and open captions.

Closed captions are produced by the application or platform that displays the video. As a result, the viewer can easily press a button to turn them off. If you watch Netflix, you will notice that you can toggle closed captions on and off as needed to suit your viewing needs.

Open captions, on the other hand, are embedded in the actual video file. This means that the user can’t turn them off because they are linked to the other images and audio playing on your screen.

So, what is closed captioning used for?

The most common use of captions is to make video content accessible to those who are hard of hearing. The text will describe everything happening in the video, including non-speech elements like background noises and sound effects. They will also identify speakers so that viewers can note what is happening in the video with ease.

U.S. laws require captions for most video content, so you will see these displayed on all major platforms and video-sharing sites. Their purpose is to aid viewers, so you can also change the positioning on the screen to avoid obstructing essential visual elements in the video.

How Are Subtitles Different?

You may be thinking that captions seem like they are the same thing as subtitles. They both represent text that moves across your screen as the video plays, and most of the time they describe what the characters on your screen are saying. So, what makes them different?

The key here is that subtitles help those viewers who don’t speak the language shown in the video. In other words, subtitles work to translate spoken dialogue into another language – their primary purpose is not to help those who are hard of hearing understand the video.

If you speak the language that the video is in then the terms might seem very similar, but the differences become clear when you read the text in another language.

Although the words synchronize to the audio that is playing, the subtitles do not include non-speech elements. The assumption here is that the viewer can read the subtitles in their native language but still listen to background noises and sound effects with their natural hearing.

Users can generally toggle subtitles on and off, and many large platforms allow you to choose subtitles in a broad range of languages.

Milk Video makes it super easy to transcribe your video – but you may be wondering, why should you do it? Here are the top three reasons why you should always transcribe your video content!

1.  It Enhances the User Experience

The top reason that you should transcribe your video is that it enhances the user experience.

Sure, you may have captivating video and audio content that you share with your viewers, but what about the people who prefer to read? Everyone has a different learning style and preference, so creating an option for them to digest your content in their favorite way will make their experience better.

You can also opt for a feature that highlights the text as the words are spoken in the video. This allows viewers to reinforce their understanding of what was said.

Similarly, a transcript can let the viewer skim for topics and keywords they are interested in. They may only have a few minutes to watch your video, so providing them with a transcript that leads them to the section they are most interested in can keep them engaged!

Did you know that you can also make your transcripts interactive? All the viewer needs to do is click on a portion of the text, and the video will jump to that specific portion.

Another way that transcripts improve the user experience is that it allows them to enjoy the video wherever they are.  People often browse social media while they are in public places, which may prevent them from turning their audio on. With a transcript, your viewer can still consume your content without needing to enable their sound.

2.  Boost your SEO Performance

SEO rankings are one of the most important metrics for attracting viewers and website traffic. The search engine will compare different web pages with the same content and bump up the best performers to the top of the search page.

Unfortunately, search engines can’t crawl video content. Even the best videos in your industry will not be successful if no one can find them!

Luckily, a transcript can address this issue! The search engines can use your video transcript to keywords and phrases to your web page so they can be ranked and indexed.  That means when viewers search for those terms, they can find your content. Not only will this help you drive additional traffic to your webpage, but it will ensure that you connect with the right audience.

3.  It Makes your Content Accessible

Another reason you should transcribe your video is that it makes the content more accessible. There are people everywhere who suffer from hearing loss or are considered hard-of-hearing. These viewers deserve to enjoy your content just like everyone else, and a transcript will ensure that they can do just that.

All federal agencies and similar organizations are required to caption and transcribe their videos to comply with accessibility laws, so your brand may be required to do so too.

Likewise, a video transcript helps viewers who are non-native English speakers understand the information. They can use the text as a study guide or can input it into a translator that allows them to read it in their native language.

Regardless of how you look at it, you can only create truly accessible content if you include transcripts and captions!

Looking for the best ways to transcribe your audio file?

A handful of people assume that audio transcription is the easiest thing in the world. After all, what could be so complicated about listening to a bunch of words and putting them down on paper, right? 

Wrong! Granted, transcription is not rocket science. But it is something that requires speed and extreme focus. Apart from having the right level of concentration, you need to work with the right transcription tools. 

At the same time, you should ensure that the result is error-free. Transcribers have found that working with Milk Video as a tool of choice makes the job less cumbersome. Here is how to transcribe audio using Milk Video: 

Continue reading “How to Transcribe Audio”

Transcript has become an essential component of any strong video or podcast. In addition to the obvious benefits of making your product more accessible, transcription can have incredible effects on your web page’s SEO.  The challenge is how to automatically transcribe video to text for free, without having to manually transcribe the video. In this post, we’ll show you how you can have your video automatically transcribed in just minutes so that you can focus on promoting your content.

Why You Should Automatically Transcribe Videos

Search engines like Google or Yahoo don’t rank audio spoken during an actual video; providing a transcript allows these search engines to rank your content higher, leading to a larger audience consuming your content.

Furthermore, 80% of users scroll through social media with their audio off. Transcripts allow you to further engage with your audience and capture their elusive attention.

How to Automatically Transcribe Videos For Free

With Milk Video, you can automatically transcribe your video in seconds. Here’s how you do it

Upload Your Video

Upload your video to Milk Video to automatically transcribe the text for free.
Upload your video on Milk Video

Once you create your free account on Milk Video, simply upload your video files to the platform.

Video is Automatically Transcribed

Your video will be automatically transcribed for free with Milk Video
Your transcription will be automatically generated, as you can see in this image above, for instant use across your marketing channels.

Once your upload is complete, the video will automatically create a transcript of your video! All fore free.

The transcript will be ready for your to copy and use for your Youtube videos, blog posts, social media quotes and more.

Start transcribing your video now for free.

Here’s also a full recording on how to automatically transcribe your video for free online.

Youtube video on how to automatically transcribe video into text online for free.