Video ads are a key component of any successful marketing strategy. Keep reading to learn more about video ads on LinkedIn, including what they are, why you should leverage them in your marketing campaigns, and the best practices for creating the right content.
What are Video Ads on LinkedIn?
LinkedIn video ads allow you to market to your target audience through video. Whether you use them to share information about an upcoming product launch, educate your audience, or build credibility, LinkedIn video ads can bring your brand to life.
Think of video ads on LinkedIn as a way to promote your marketing content without it looking out of place on the platform. They are a form of sponsored content that displays directly within a user’s LinkedIn feeds, so you can boost organic engagement and growth.
For example, you can sponsor a video post you’ve already shared on your LinkedIn page to increase the number of views and expand your reach. Similarly, you can use the platform’s Campaign Manager to create Direct Sponsored Content that has not already been shared on your LinkedIn feed!
LinkedIn is a great social network to better your career. While other popular social media channels are oriented to serve your personal life, Linkedin is focused on your work life. You can set up your LinkedIn profile to help you source jobs and internships. Additionally, LinkedIn is a great platform to expand your skillset and become more qualified in your career.
A well-rounded Linkedin profile can also help establish you as a unique individual. You can set up your profile to highlight your experience, skillset, and education. If set up properly, your profile can also set you up for success when networking. Networking refers to the act of establishing a group of contacts that can help you further your career.
There are many reasons to continuously network in your career. Networking allows you to grow within your field. With support from high profiles in the industry, you can obtain additional support during challenging times with the help of external experts. Networking also enables you (and your business) to get noticed, hence generating new opportunities for your career.
Another useful way to get noticed is by tagging people you’re interested in adding to your network in posts or comments.
LinkedIn is perceived by many as a professional networking site, however, with over 600 million members Linkedin is a valuable resource for B2b marketers to utilize. The right LinkedIn strategy can result in higher engagement values.
On June 24th, 2021 Milk Video hosted a roundtable discussion regarding LinkedIn Tactics for B2B Marketing Teams. This event allowed marketers and sales individuals across the world to share ways that they have been able to utilize Linkedin to drive engagement.
During the roundtable, the topics covered were:
The types of content to post such as text, video, and images
Connecting, messaging and InMailing
Highlights, transcripts, and the slides of the roundtable can be found here:
Hey, what’s up, everybody Kenta here. And today, I want to walk you through how to add captions to your LinkedIn stories.
First of all, what the heck are LinkedIn stories? LinkedIn stories are relatively new. It’s exactly like Instagram stories where when you go onto your LinkedIn profile on Mobile. And you’ll see my mobile here reflected on the screen here, you can see right here at the very top your stories and the way to create stories is if you’re familiar with something like Instagram stories or TikTok or Snapchat, it’s quite simple. You just click your icon where the plus is, and then it brings up your camera. From here. You just make a little story for yourself.
I use this as an opportunity to give people behind the scenes of your company, or maybe even promote a webinar that is coming up. So maybe I’ll do something like that.
Hey – what’s up, everybody, I’m making a video with Milk and there’s going to be some cool content coming out. So make sure that you follow the YouTube channel and make sure that you’re checking in with LinkedIn. So it’s as easy as that.
And once I have that, of course, I can just go into share stories or I come here and tap far, and I can add some level of captions. Check me out on Milk Video, YouTube, something like that.
You can style it, how you want, and then you could also add stickers.
Mentions enabled location, things like that, a little stickers to make it a little bit more interesting, but the thing that’s missing here of course is captions. And maybe that’s something that you want to leverage because when people are checking out your stories at work or in transit, they might always be listening.
So you might already be familiar with the power of having engaging captions, right? If I were to just go ahead and do this, I just share a story and I’ve done that and it’ll come out. And as you can notice, not a lot of people in my personal network are using stories. I’ve seen people like Gary V and some other kind of more well-known personal brands and CEOs do it. So I do think this is a massive opportunity for a lot of us to get on it just because there’s that real estate That is up there that nobody is using.
So if you are one of the few people that are using it right now, you’re going to get a lot of leverage in terms of attention. So let’s get back to captioning. So how do we then go and caption our LinkedIn stories?
In this case, we can’t do it directly in the app. So the first thing to do then is to, of course, create a video on your phone. So let me just plug myself out here so I can do that.
I’m gonna make a video here right on my phone, just with my camera quick
Video, let’s say something like, oops.
Hey, everybody. Check me out on Milk Video. I’m working with them to help share some tips on how to caption and create beautiful online content for your business.
So once I have that video on my phone, I’m just going to go ahead and airdrop it over to myself. Here we are. Okay. So once I have the video here right here on my desktop, I am going to go to a tool called Milk Video.
So Milk is a really great tool in helping automatically caption any video. But specifically there are folks around webinars, online training, and I’m going to show you exactly why they’re so good at what they do. Let me make myself small here.
So first thing, once you have an account and you open up as they bring you out to this dashboard here, and then from here, I’m just going to drag and drop my video.
It’ll upload. And in the process of uploading the video, it’s going to take a little bit of time to also transcribe and I’ll show you here.
So my file is uploaded and it’s going to actually transcribe automatically. What I said in the video, which is perfect because we want to actually take that and create captions.
All right. So now the captions have shown up here. And as you can see, as I scroll over, it shows you exactly which part of the video I’m going to be able to turn into a clip.
And this is really cool because you can just grab the part that you want to actually use as the clip through the actual text. So I’m going to go ahead and click the see or clip section here.
And what you’ll notice is on the left side, where I have clipped that video. I’m going to go ahead and create a video preview and download.
And then it’s going to take me over here to my Canvas area. And as you can see here, I have a vertical video which I’m going to want to actually have vertical because it is for LinkedIn stories.
So in order to edit all of this, I’m going to first come over with a brand. Then I’m going to click over here and I’m going to adjust the width and the height.
So for LinkedIn, it’s actually going to be 10 80 to 1920. So that’s the vertical ratio that we want. So I’m going to go ahead and grab my text.
I’m going to put it down here. This is the caption that we talked about.
I’m going to, of course, want to make this a little bit bigger. You can adjust how you want it to look there. You can even adjust the Text font, if you want. So maybe I’ll do something like that.
And then of course I have the video here that I need to get to fit.
So how do I do that? I can actually just go ahead and click that and do the same thing 10 80 by 1920.
So if you want your video to actually, take on the whole screen, the whole width of the canvas, I would just. Do it this way.
And then we of course want to make sure that the captions are on top, so you can come over to the layers and just make sure that the caption layer is on top right now. You can see that it’s actually quite hard to see the caption here. So if you want it to change the colors you could.
So “inactive fill” is the color that it is when it’s not in highlight and then active fill is what it is when it is in highlight.So if you wanted to keep it white, you could do that.If you want it to make it bright red, as I often do in these videos, you could do that. Boom. Milk Video. I’m working with them to share, and that’s it.
So now I have a Video is quite easy. I just took it from my phone, put it into the Milk Video, added captions really quickly adjusted it Styled it. However I wanted to.
And look, if you want it to even go a bit crazier and add a logo here, you could just go to upload media and you can literally add any image or extra a video on top of it. So I actually have An image here.
That’s the face of me.
Ah, here we go. Let’s see which one is that? There we go. So I just go insert canvas. That’s a logo for Milk Video that I had actually pulled a while ago. So if I wanted to even add this as a custom sticker for my LinkedIn video, I could do that.And now it’ll look something like this. “Hey, everybody, check me out on Milk Video.” Check that out. That’s pretty fun.
So once this is already good and go, you can go to save and share. It’ll say export times about a minute. Everything’s good here. And then it’ll send you an email so you don’t need to sit around and wait for it to export and download.
Just go ahead and start exporting. It’ll show you that it’s exporting. And of course, again, it’ll email you when it’s done. Once it’s all done and ready, you’re going to come over here to downloads.
And you’re going to basically see right now that this hasn’t downloaded quite yet, or isn’t ready to download quite yet, but once it’s ready,
it’s going to show up a little bit like this.
So let’s wait for it to be fully ready and then we’ll move forward. All right. So now everything is good to go. I’m going to come over, back into downloads.
I’m going to click on this footage. I’m going to go ahead and click download, and then depending on your browser, it might download right away or it’s going to. Create a new tab.
So it’s easy to just go here and “save video as” as a, and then I’m going to save it onto my desktop here. Save nice and easy. All right. So from here, I’m going to go back to my desktop.
And again, now I have this. Stories that I can put on LinkedIn. Honestly, I could also put it to Instagram videos, wherever else I knew I want to put it. From here, I’m just going to send it back to my phone.
So then I can upload it onto LinkedIn and I’ll show you how to do that as well. Okay. So I’m back here on my phone. I’m going to go to LinkedIn. Let’s go back to my home. Oh, you can see.
Actually, while I was making this video, TNW posted a story. So I’m going to go back to plus here to tell stories. And then from here, I’m going to click a new story and instead of creating a story directly from my phone, what I’m going to do is I’m going to come to the left side here and click.
To get videos that are already stored into my phone. You can see this top one to the left is the one that I had created earlier with the captions and everything like that.
From here all I have to do now is just share stories. And that’s it. So that’s how I would personally take a video and create a LinkedIn story with captions. Again, let’s do a recap.
Take a video on your phone, whether it’s an iPhone or an Android phone, whatever. Put it back into the computer. Get on Milk Video, quickly, edit the video. And then just export it back.
Onto your phone and then go to the images that you’ve saved on your phone and you can just upload directly from there onto your story. And that’s it. So now I have my phone.
It’s so many me on here right now, but now I have my caption video on LinkedIn stories so good luck If you have any other questions.
Have you ever wondered how to add subtitles to your videos? If so, this article is for you! Keep reading to learn more about s how you can use Milk Video to add subtitles to your videos for free.
What are Subtitles?
If you have ever watched a video that transcribed the words on the bottom as they were spoken, then you have seen subtitles!
The goal of subtitles is to convey the dialogue in the video via text – so anything said by the narrators or characters is transcribed. Subtitles are commonly used to translate the video footage so that someone can enjoy your content – even if they don’t speak the language.
In other words, the original audio is left unaltered, so that viewers can read the dialogue while still enjoying the soundtrack as intended.
Other Names for Subtitles
While subtitles are the most common name for what we just described, you may also hear the term closed captions. They are sometimes used interchangeably, but captions take the video experience a text further.
Subtitles focus on translating spoken words, but captions also explain relevant parts of the soundtrack. Captions express emotional changes in the dialogue or relevant, non-vocal audio that adds to the storytelling. This includes descriptions of background noises, and the tone of the phrases, to help provide additional context to the viewer.
For example, a caption might let a viewer know that a phone is ringing in the background or that the speaker’s tone was angry or sad. These clues allow your customers to understand what’s going on in your video, even without sound!
As you can see, even though captions and subtitles are similar, they are not the same! Subtitles assume that your viewers can hear the audio but need the dialogue to display as text. Captions allow you to provide a detailed description of everything that is happening without hearing the video.
The Importance of Subtitles
So, why are subtitles important? Let’s review three of the most valuable reasons you should add subtitles to your videos: accessibility, engagement, and reach.
If you are posting video content online, adding subtitles and captions allows you to accommodate those with hearing impairments.
Per the World Health Organization, over 5% of people around the world have a form of disabling hearing loss. These numbers include over 430 million adults and almost 35 million children – which is a huge audience!
Failing to make your videos accessible means that these individuals would not be able to enjoy your content. Adding subtitles and captions is an easy way to be inclusive and ensure that your entire audience has the same great experience.
Some countries like Spain have legislation that requires some organizations to include subtitles in their media, so learning how to add subtitles to a video is essential to remaining compliant.
Another reason that subtitles are valuable is that they help capture the attention of your audience. This is especially important since almost 80% of people watch videos without any sound.
Think about it – if you are in a public place, you are likely still scrolling through social media and browsing videos – but with the sound off! If you come across a video that doesn’t have captions while you are doing this, there is no doubt that you will move right along to the next one.
Simply put, adding captions to a video boost engagement since those viewers who can’t, or are unwilling to, turn on their sound can still enjoy it.
Not only do consumers prefer to watch videos without any sound, but studies have also shown that subtitles allow them to have a better understanding of the content.
Individual viewers will have their unique learning styles. Some will learn best by listening, but many need visuals to increase their comprehension of the subject. Regardless of how your viewers prefer to learn, a video with captions will meet all of their preferences!
Connect with a Broader Audience
Embedding subtitles in your videos also allow you to connect with a broader audience. There are so many languages spoken across the world, and the best way to connect with someone is in their native tongue.
For instance, what if the characters speak in English, but you have customers that prefer Spanish? Adding subtitles lets you translate the video with ease.
Providing subtitles in various languages will help viewers understand your videos, which encourages them to engage with your brand.
Similarly, captions can boost the SEO performance of your video. SEO metrics look for high-quality content that adds value to viewers, and your subtitles can do just that.
As a result, a video with captions will secure a better position on a search engine when compared to a similar video that does not include subtitles. Boosting your SEO rankings also helps you have a broader reach since more viewers will find your video from a Google search.
Adding Subtitles to Videos Using Milk
Now that you understand the importance of subtitles and captions, let’s answer the question at the top of your mind: how do you embed subtitles in a video?
Adding subtitles with Milk is about as easy as it gets. All you need to do is follow these basic steps:
Upload any video of your choosing
Highlight the section you would like to clip
Subtitles update automatically!
The only thing you need to worry about is uploading your video, and our programs will automatically transcribe them for you. If you choose, you can opt to have the content edited by professional copywriters to maximize its effectiveness.
You can add your finishing touches to the content to, so you will end up with the perfect subtitles, captions and transcriptions!
The best thing to do is to sign up for Milk Video to see how it works for yourself – one of our expert team members can walk you through the process and answer all of your questions too.
The new LinkedIn video creator story features allow you to share engaging content with your network in a functional way. This guide will review the basics of Linkedin’s video cover stories, how to set one up, and how you can use Milk to help your videos stand out!
The Basics of Linkedin Video Cover Stories
The amount of shared content on LinkedIn increased 50% in 2020 compared to previous years, and they are working to keep users active on their platform. To achieve this goal, they are investing in a new initiative called ‘Creator Mode’ that will incentivize users to share with their followers in ways similar to Facebook and Instagram.
With this tool, users will be able to share their personal stories and maximize their online presence. For instance, individuals can use the cover story to serve as an introduction when someone visits their LinkedIn profile!
While it is not confirmed, there is speculation that this could lead the platform to offer revenue share programs for users that fall into the top creator category. The launch of Creator Mode is the first step in that direction, though.
This shifts the focus to LinkedIn members that spark engagement and conversations on the site, and these new tools will encourage people to boost their branding and reach.
What is Linkedin Creator Mode?
So, what exactly is creator mode, and what are the implications for LinkedIn users?
When you turn on ‘Creator Mode’ you can add hashtags to your profile that let viewers know the content you post about. What are your areas of expertise? What topics are you interested in?
You can answer all of these questions by categorizing your profile, which will also help you showcase your strengths. The ‘Activity’ and ‘Featured’ sections of your profile are moved to the top of the page too, so that content becomes the focus for viewers.
Similarly, viewers will be able to ‘Follow’ you instead of requesting you to connect and join your network.
For companies, this means your live broadcasts will be highlighted. It will also allow you to focus on industry profile-building efforts, so you can tailor your page specifically for your audience.
How to Use LinkedIn Video Cover Stories
Are you interested in adding a touch of personalization to your page or sharing a specific message with your network? Adding a cover story is the perfect way to do that!
When you share your video, an orange ring will display around your photo, notifying your connections that you posted something. A preview of the content will also auto-play in the photo frame, but the audio features are disabled unless you click on it.
The stories will be live on your page for only 24 hours, and you must upload the content from the LinkedIn mobile app. Depending on your preference, you can either record an image or video in real-time or upload one that you have already saved to your mobile device.
Here is how you can set up a LinkedIn creator story:
Select the stories section on the top and click ‘Add’
This button will be attached to your profile photo, so you can also tap this to access it
Select the content you would like to upload or create a new video
You can search through the media saved on your mobile device or choose capture to record a new photo or video
Flip the camera by pressing the camera flip icon, and turn on the flash if necessary
Press and hold the circle to record a video
After you’re done, you can add text, adjust the volume, or include stickers on the video.
Note: The length of cover story videos is limited to 20 seconds
If you’re happy with the preview, click ‘Share Story’ to post the video on your page
As you can see, this process is very similar to adding a story to Instagram, Facebook, and even Snapchat. The idea is to let you temporarily share a relevant video update with your network to keep them engaged and develop your following!
Whether you want to add an introductory piece of content or update your followers with what is happening throughout your day, this tool will let you do that.
Use Milk to Make Your Video Look Great!
If you want to make your videos look great so that your followers keep coming back for more, you need to use Milk Video.
For example, our tools will help you automatically add captions so that people can enjoy your content even without the sound. We can even incorporate unique design elements to help your cover story stand out and grab viewers’ attention!
Milk Video is here to help make your introduction video special so prospective employers and your connections on the app.
In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals.
Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.
Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.
All You Need to Know About Video Specs on LinkedIn
If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:
Uploading a video to Linkedin
Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).
Here are some guidelines you need to follow to upload a video successfully:
Aspect Ratio: 1:2.4 to 2.4:1
Max File Size: 5GB
Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:
Landscape Video: 640 x 360 to 1920 x 1080.
Square Video: 360 x 360 to 1920 x 1920
Vertical Video: 360 x 640 to 1080 x 1920
Maximum File Size: 200MB
Video Format: .MP4
Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
Frame Rate: Less than 30fps
Embedding a Youtube or Vimeo Video on Linkedin
If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:
Platforms you can embed from: Vimeo and Youtube
Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
Length: Embedded videos can be longer than uploaded videos.
For more on how to embed a video, read this article.
At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.