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Highlight reels are a great way to showcase your brand, summarize a webinar, or create a short marketing clip that will grab your viewers’ attention. While it may seem time-consuming to string together these highlights piece by piece, there is an easier way: Milk Video. 

This guide will review everything you need to know about video highlight reels, including how you can use Milk Video to create them within minutes!

Video Highlight Reels: The Basics

A video highlight reel maker is a tool that simplifies the process of developing the desired content. It allows you to break up a longer video – and images – and string the pieces together to create an effective summary of the original content.

It is a great way to promote your brand and engage with your audience without making them commit to a longer video! Most highlight reels are organized to look seamless, and companies tend to overlay them with a sound that ties everything together. 

What Tool Can I Use to Make One?

Rather than spending hours trimming and editing clips to create your video highlight reel, the best option is to use Milk Video

Our platform can help you prepare video highlights in minutes, without any of the tedious and time-consuming work that would normally be required. Here’s all you need to do:

  1. Upload your video to the platform
  2. Use our convenient tools to clip the best moments from the recording
  3. Organize and design the clips to present your material in the most effective way for your brand

As you can see, Milk Video makes it easy to create a library of video highlights so that you can enhance your marketing campaigns and build content that best matches your brand. 

Today was the Milk Video team’s first product presentation through live stream! We reviewed the Product Hunt announcement for Highlight Reels (see what a highlight reel is here) and went through core features related to our customers.

Please see the video clips below for some of the important parts.

Milk Video Team Stream intro

Ross Cranwell explains the Milk Video Team Stream’s content.

Highlight Reel run-through

Jacques Blom does a end-to-end run-through of the new Highlight Reel workflow.

New Share functionality

Lenny Bogdonoff explains the new “Share” functionality for uploads, clips and designed video downloads.

Using custom fonts

Jacques shares how users can now upload custom fonts and use them for word-by-word captions in their videos.

Saving time editing and sharing

Ross and Lenny explain the customer experience of saving time. Koby Conrad from Rupa Health said “this used to take me 8 hours”.

Customer spotlight: Go1

Ilce Perez talks about Sales personalization with Ross. Go1, a company learning management system, empowers growth and sales representatives to produce their own video content. By personalizing outreach and using a designed visual layout, teams are able to produce more video quickly.

Visiting speaker

Jeff Tang from Athens Research talks about the tools they use for running a remote engineering team.

If you’ve watched videos online, you’ve likely come across subtitles and close captioning. Did you know that these two terms do not mean the same thing? While many people use them interchangeably, subtitles and captions describe two different things. This guide will explore the meaning of each term and explain how they are different.

What is Closed Captioning?

The term caption refers to the text on a video that describes the dialogue and other relevant sounds played. The word caption is rather broad, and we can break that down into two options: closed captions and open captions.

Closed captions are produced by the application or platform that displays the video. As a result, the viewer can easily press a button to turn them off. If you watch Netflix, you will notice that you can toggle closed captions on and off as needed to suit your viewing needs.

Open captions, on the other hand, are embedded in the actual video file. This means that the user can’t turn them off because they are linked to the other images and audio playing on your screen.

So, what is closed captioning used for?

The most common use of captions is to make video content accessible to those who are hard of hearing. The text will describe everything happening in the video, including non-speech elements like background noises and sound effects. They will also identify speakers so that viewers can note what is happening in the video with ease.

U.S. laws require captions for most video content, so you will see these displayed on all major platforms and video-sharing sites. Their purpose is to aid viewers, so you can also change the positioning on the screen to avoid obstructing essential visual elements in the video.

How Are Subtitles Different?

You may be thinking that captions seem like they are the same thing as subtitles. They both represent text that moves across your screen as the video plays, and most of the time they describe what the characters on your screen are saying. So, what makes them different?

The key here is that subtitles help those viewers who don’t speak the language shown in the video. In other words, subtitles work to translate spoken dialogue into another language – their primary purpose is not to help those who are hard of hearing understand the video.

If you speak the language that the video is in then the terms might seem very similar, but the differences become clear when you read the text in another language.

Although the words synchronize to the audio that is playing, the subtitles do not include non-speech elements. The assumption here is that the viewer can read the subtitles in their native language but still listen to background noises and sound effects with their natural hearing.

Users can generally toggle subtitles on and off, and many large platforms allow you to choose subtitles in a broad range of languages.

Milk Video makes it super easy to transcribe your video – but you may be wondering, why should you do it? Here are the top three reasons why you should always transcribe your video content!

1.  It Enhances the User Experience

The top reason that you should transcribe your video is that it enhances the user experience.

Sure, you may have captivating video and audio content that you share with your viewers, but what about the people who prefer to read? Everyone has a different learning style and preference, so creating an option for them to digest your content in their favorite way will make their experience better.

You can also opt for a feature that highlights the text as the words are spoken in the video. This allows viewers to reinforce their understanding of what was said.

Similarly, a transcript can let the viewer skim for topics and keywords they are interested in. They may only have a few minutes to watch your video, so providing them with a transcript that leads them to the section they are most interested in can keep them engaged!

Did you know that you can also make your transcripts interactive? All the viewer needs to do is click on a portion of the text, and the video will jump to that specific portion.

Another way that transcripts improve the user experience is that it allows them to enjoy the video wherever they are.  People often browse social media while they are in public places, which may prevent them from turning their audio on. With a transcript, your viewer can still consume your content without needing to enable their sound.

2.  Boost your SEO Performance

SEO rankings are one of the most important metrics for attracting viewers and website traffic. The search engine will compare different web pages with the same content and bump up the best performers to the top of the search page.

Unfortunately, search engines can’t crawl video content. Even the best videos in your industry will not be successful if no one can find them!

Luckily, a transcript can address this issue! The search engines can use your video transcript to keywords and phrases to your web page so they can be ranked and indexed.  That means when viewers search for those terms, they can find your content. Not only will this help you drive additional traffic to your webpage, but it will ensure that you connect with the right audience.

3.  It Makes your Content Accessible

Another reason you should transcribe your video is that it makes the content more accessible. There are people everywhere who suffer from hearing loss or are considered hard-of-hearing. These viewers deserve to enjoy your content just like everyone else, and a transcript will ensure that they can do just that.

All federal agencies and similar organizations are required to caption and transcribe their videos to comply with accessibility laws, so your brand may be required to do so too.

Likewise, a video transcript helps viewers who are non-native English speakers understand the information. They can use the text as a study guide or can input it into a translator that allows them to read it in their native language.

Regardless of how you look at it, you can only create truly accessible content if you include transcripts and captions!

Sharing videos on LinkedIn allows you to engage with your customers, promote your brand, and build a following. You may have noticed that a lot of the videos shared on the platforms have subtitles. Why is it essential that you add captions to your videos on LinkedIn? Keep reading to find out!

What are Subtitles?

Subtitles refer to the text that appears on the bottom of your screen while you watch a video. They are used to translate the words that are being said in the audio so you can enjoy the content without needing to turn your sound on.

When subtitles are available, you can understand the words and meanings conveyed in the dialogue without actually having to listen to it. The most common uses for subtitles include translating video content and making video footage accessible to those with hearing impairments.

In other words, subtitles are a transcription of the audio portion of your video. Adding subtitles does not require you to alter the original audio but rather adds a new layer of context for your viewers to enjoy.

Why You Should Add Subtitles on LinkedIn

So, why should you go through the effort of adding subtitles to the videos you share on LinkedIn?

For starters, most of your audience is going to watch the video without sound. In fact, 80% of viewers say they watch video content on social media without turning the audio on!

That means if you don’t add subtitles to your content, 80% of your audience won’t get the message that you are trying to convey. Even worse, they may just continue scrolling on to the next video when they realize that your content has no captions.

Simply put, if you don’t add subtitles to your video, you will be missing out on the opportunity to connect with a large portion of your target audience!

Another reason you need to add subtitles to your LinkedIn videos is that a large portion of the population is hearing impaired. Including captions with your content ensures that everything you post is accessible and that you can cater to the needs of everyone that watches your videos.

How to Add Subtitles Using Milk

The easiest way to add subtitles to your LinkedIn videos is to use Milk. All you need to do is upload the video file, and our platform will automatically add in the captions for you!

With just a push of a button, your content will have subtitles directly embedded in the video so that you can easily share it on LinkedIn.

How to Add Subtitles using LinkedIn

LinkedIn also allows you to add subtitles to your videos by uploading a separate file that contains the captions. When you go to share your content and select the video you wish to upload, there will be an option to add captions:

Graphical user interface, text, application

Description automatically generated

Note that you will need a separate SRT file that can be uploaded for this to work. That’s why using Milk Video is the easiest way to add subtitles to your content!

Videos are one of the best ways to engage with your followers and build your audience on LinkedIn – but how do you post them? This guide will teach you how to share a video on the LinkedIn platform.

1.  Start By Choosing the Video You Want to Post

Before you start the process to post a video on LinkedIn, it is important to have that file ready to go. Complete any edits ahead of time, add your audio, captions, and other visuals that will bring the video together.

As you do this, consider the specs for LinkedIn shared videos:

  • Recommended Format of .MP4, .AVI, or .MOV
  • Maximum File Size of 5GB
  • Maximum Video Length of 10 Minutes
  • Maximum Frame Rate of 60fps

If the video meets all the requirements, save it to a place where you can easily access it – you will need this later.

2.  Log Into Your LinkedIn and Start a Post

When you log into LinkedIn, you should be taken directly to your newsfeed. At the top of the screen, there will be a prompt for you to share a new post.

You will have a few options to choose from, but select Video to begin the process for sharing your content on the social media platform:

Continue reading “How to Post a Video on LinkedIn”

Video ads are a key component of any successful marketing strategy. Keep reading to learn more about video ads on LinkedIn, including what they are, why you should leverage them in your marketing campaigns, and the best practices for creating the right content.

What are Video Ads on LinkedIn?

LinkedIn video ads allow you to market to your target audience through video. Whether you use them to share information about an upcoming product launch, educate your audience, or build credibility, LinkedIn video ads can bring your brand to life.

Think of video ads on LinkedIn as a way to promote your marketing content without it looking out of place on the platform. They are a form of sponsored content that displays directly within a user’s LinkedIn feeds, so you can boost organic engagement and growth.

For example, you can sponsor a video post you’ve already shared on your LinkedIn page to increase the number of views and expand your reach. Similarly, you can use the platform’s Campaign Manager to create Direct Sponsored Content that has not already been shared on your LinkedIn feed!

Continue reading “Best Practices for Creating Video Ads on LinkedIn”

Video ads seem to be everywhere – but do they actually work? Marketing on social media can be difficult, so we put this guide together to help address some common questions. Keep reading to learn more about video ads, the types of platforms you can share them on, and what kinds work best.

What Are Video Ads?

This type of marketing strategy involves leveraging videos to advertise your brand, products, and services. Many companies use them for promotions, presenting how-to guides, live streaming events, and even customer testimonials.

For example, if you are launching a new product, you can use a video ad to increase customer awareness. Another way you can use videos is to target existing customers and offer upgrades to their current services!

Video ads can be very versatile because you determine the goal of the marketing campaign. Unlike traditional photo and text ads, you can add things like music and video clips to capture your audience’s attention and boost engagement. Likewise, you can carefully craft your message to resonate with your target audience and maximize the impact.

The numbers behind video ads don’t lie, either. Users are more likely to engage with your brand organically through video advertising than they are with any other type of advertising!

Continue reading “Do Video Ads Work?”

This July we’ve a number of exciting features to share.

To start the month on the right foot, we’ve just made it even easier for you to share your video clips*. Now, any clips you create can be shared with a direct link. 

Clips from the Upload Clips section can be shared via links

What this means is that you can create a clip in a couple of minutes and share it in Slack, email, Zoom or on social media. No need to download the file (but that of course is still always available).

In addition, the transcript of the video can be shared externally and all your views will be tracked so that you can see how well your content performs.

To get you started, here are some ideas on how to use the clip sharing function.

Engage your sales prospects on email
Add a clip from a case study or webinar into your sales outreach cadences (and track the views!).

Share moments from Zoom calls
Clip a highlight from your virtual call and share it in Slack in an instant.

Post a video clip on social
Clip a key moment from your webinar and share it on social media in a matter of minutes.

To get started, login to Milk Video now

If you have scrolled through social media, you have likely seen video advertising on Facebook. What are they, and what are the best practices for video ads? This comprehensive guide will answer all those questions and more!

What are Video Ads on Facebook?

Let’s start by defining Facebook video ads. This type of marketing allows you to share your products and services using a video on the social media platform. You must pay for the ad placement that you want, but you can choose to share either an existing video on your Facebook page or create a brand new one.

In other words, you can pay to have your video appear on a Facebook user’s screen. The location is predetermined when you set up the ad, and the length of the video will vary depending on the placement you chose.

There are three basic options for video advertising on Facebook: in-feed ads, marketplace ads, and in-stream ads.

Continue reading “Best Practices for Video Ads on Facebook”