LinkedIn is perceived by many as a professional networking site, however, with over 600 million members Linkedin is a valuable resource for B2b marketers to utilize. The right LinkedIn strategy can result in higher engagement values.

On June 24th, 2021 Milk Video hosted a roundtable discussion regarding LinkedIn Tactics for B2B Marketing Teams. This event allowed marketers and sales individuals across the world to share ways that they have been able to utilize Linkedin to drive engagement. 

During the roundtable, the topics covered were:

• The types of content to post such as text, video, and images  
• Connecting, messaging and InMailing
• Advertising

Highlights, transcripts, and the slides of the roundtable can be found here: