We share with you three of the best tools that we use for content marketing. Now, these are tools that we think are really essential. If you want to be cranking out a bunch of content for your marketing efforts in 2021. So the three tools are Loom, HubSpot and of course, Milk Video.
Automatically Transcribed from Video on Best Content Marketing Tools 2021:
Hey Kenta here and today, I’m going to share with you three of the best tools that I use for content marketing. Now, these are tools that I think are really essential. If you want to be cranking out a bunch of content for your marketing efforts in 2021.
So the three tools are Loom, HubSpot and of course, Milk Video. So let’s start with loom because in a very meta way, I’m actually recording this content right now off of Loom. What I like about loom is everything is cloud-based. As soon as you shoot the video, it’s going to take you over into their interface and you can download the video.
I’ll show you all of that as well as just go ahead and use that and share it off to any of your clients or any investors or anything like that. So Loom is a really great tool for quickly shooting videos.
And you can walk people through products, you can see my screen and if you wanted to, you could also just. Place yourself right here in the middle of your screen and make a, kind of a stylized talking head video like this, and it totally works. So now once you are done with the loom video, you basically have it onboarded or export it into the loom platform.
And from here, all you have to do is click download. Now I’ve already done that. I have a clip of mine that I had, just downloaded a couple of minutes, the example video of how you can utilize loom.
So the first tool is loom and this is why it’s so great because you don’t need to. I have a whole set up and have everything perfect. And trying to shoot these kind of over the top high production videos, you can just come on come onto a tool like
Loom and you have everything you need to walk people through your product or walk people through your business or your deck or anything like that. So that’s the first tool.
Now, the second tool I like to use is Milk Video. So Milk is essentially what I use to clip my videos into shorter form videos, and then make sure that everything looks good. It’s captioned it, stylized and designed. Yeah. This is thevideo right here. This is a tool right here, MilkVideo, Milk.Video.
And they really specialize in turning webinars into video highlights. But again, like I always say, if you’ve watched any of my other videos, I think they just do a really great job about simplifying the process of taking of type of long form content like webinars or any type of customer interviews and being able to clip exactly where you want it.
So I took my loom recording and I dropped it in here. So this is what the dashboard looks like. I’m not going to show you how to drop it in, because I think it’s pretty, self-explanatory, just take the video and drop it in right there.
So here’s my loom recording. I had done. Everything is all transcribed, as you can see, and you can see that you can also edit based off of the transcription, which is really great, especially for long form, because you don’t have to sit there using Adobe premiere or, iMovie here, something like that and sit and listen to which was that one part.
So I’m just going to take a clip of this. I think if you were basically a couple of this, if you were to basically couple this with a nicer web camera, you could have a really good and great video straight from Loom. Yeah.
So this part, I’m just going to grab this little paragraph. I’m going to click see or clip the section right here. And I have the clip right here. Now from here, I’m just going to go create as video preview and download. It’s going to take you over into the canvas section. So now that you’re in the canvas section, you’re ready to stylize how you want your video to look.
So obviously you can keep it really simple. You can have your video to the left and you can have your closed captions to the right. You can also go in here and go to a brand. Click out and you can choose different themes.
If you just wanted a white, if you want it to have kind of this cool purple color, you want it to be black and yellow. Whatever that is, you can come in here and change your theme easily. You can also custom choose your background color.
And also custom choose the active. This is your active color. So that’s when the caption is rolling. So I’ll make it red. I always make it red to show, make it easier to see. And also here is the one it’s basically dormant. So this is your inactive caption for, and if you were to basically yeah.
So what I’m going to do actually is I’m going to turn it into a square again, I’m still in the brand section. I’m going to make this a little bigger and then I’m going to put the caption right below.
Let’s do it like that. And then I’m also going to come over here to text to the left-hand side. Ooh, that’s a fun tax, huh. And I’m going to write three tools for content marketing. It’s a bit long. I can make it shorter, but I’m not going to, I’m also going to make the font smaller. Let’s say 48. Yeah. And then I’m going to change it to monster red. No Oswald. Yeah, let’s do that. All right.
So now it’s starting to shape up into what I want it to be for. For sharing. So there you go. So once I have it, how I want to, so again, let’s recap. I used a loom, I took a loom, I recorded the video. I threw it into Milk Video to quickly edit this content output right here. I’m going to go ahead and save and share that it’s going to take a minute and they’ll email me once it’s ready for download.
So that’s the second tool that I would use now. The third tool is I would use a tool like HubSpot, right? Loom creates the Video Milk Video helps you quickly edit it and design it into a really nice shareable piece of content. And then what I would use HubSpot is then to use HubSpot as the central space for them to determine where and how you want to distribute that content for marketing, or let’s say you made something very specific.
Piece of content that is very much catered to a certain client that you are building a relationship with. You can use HubSpot sales, CRM, and basically send that video over to whoever is, asking a specific question.
I also know HubSpot has a customer service feature. To also, again, if you make a bunch of loom videos, that’s walking through your product, you can use Milk to clip certain sections, and then you can send that to your to one of your customers, if they need, some sort of specific information out of a longer form video, anything like that.
So that’s how I would do it. Those are the three. Of the best and essential tools that
I’m really enjoying using right now for quickly a batch creating content and being able to find ways to distribute it for the marketing sales and customer service initiatives.
All right. If you like these types of videos, always let us know if you have any questions. Also let us know. Yeah. Good luck. Take care.