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Linkedin Video

Event Recap: Linkedin Tactics For B2B Marketing Teams

LinkedIn is perceived by many as a professional networking site, however, with over 600 million members Linkedin is a valuable resource for B2b marketers to utilize. The right LinkedIn strategy can result in higher engagement values.

On June 24th, 2021 Milk Video hosted a roundtable discussion regarding LinkedIn Tactics for B2B Marketing Teams. This event allowed marketers and sales individuals across the world to share ways that they have been able to utilize Linkedin to drive engagement. 

During the roundtable, the topics covered were:

  • The types of content to post such as text, video, and images  
  • Connecting, messaging and InMailing
  • Advertising

Highlights, transcripts, and the slides of the roundtable can be found here:

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Linkedin Video Promoting Webinars

B2B Marketing Strategies For 2021

One of the most important aspects of marketing is showing up where your target audience is.

This means keeping on top of the latest trends and including them as part of your strategy.

To make things slightly more difficult – these trends are always changing in line with new technology and the ever-changing world of what’s popular.

So much so, it can be difficult to keep up. 

What worked for you a year ago might not work at all if you tried it again today. 

This is why as marketers it is so important to plan your strategy according to what’s popular right now while keeping an eye on what’s upcoming. 

What strategies are working in 2021?