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17 Questions to Ask to Get Better, Authentic Testimonials

If you want to create authentic and engaging testimonials, it is crucial that you ask the right content. Here are 17 questions you can ask your customers to get quality content for your testimonials:

  • What is the biggest problem you faced before you worked with our products/services?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • How did you come to find our brand?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Why did you choose us over the competition?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Were there any obstacles that may have prevented you from purchasing our product? If so, how did you overcome them?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What made you make the final decision to work with our company?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Can you describe how our products/services have helped you address your pain points?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What results have you seen since working with our team?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What were you most surprised about after purchasing our products/services?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What was the most unexpected benefit you got from partnering with our brand?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • If you had to choose one word to describe your experience, what would it be – and why?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Did you have any challenges working with our products? If so, how did our support staff help you overcome them?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What is your favorite feature of the product, and why?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Is there anything that we could have done differently?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Is there something you wish you had known before you purchased our products/services?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • What would you tell someone who is considering buying one of our products?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • On a scale of 1 to 10, how likely would you be to recommend us to a friend or colleague? Why?
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions
  • Is there anything else that you would like to share about the products, our company, or your experience overall? 
Questions to Ask for testimonials, testimonial questions, what to ask clients, authentic testimonials questions