Milk Video's latest news and articles

Today Milk Video, a web app for turning video recordings into highlights, announced $1.5 million in seed funding from Dharmesh Shah, Co-founder of Hubspot, and Y Combinator. Milk Video will use the funds to grow the engineering and go-to-market teams, build out world-class video design features for its customers, scale enterprise solutions, and develop third party integrations with video tools like Zoom. 

Founded in 2020, by Lenny Bogdonoff and Ross Cranwell, Milk Video helps companies turn their long-form video and audio recordings into digestible marketing and sales highlights used to drive traffic, leads, and sales. The platform makes it accessible for anyone to turn recordings into designed video snippets to be used for social media clips, virtual event recaps, and Zoom meeting summaries.

“The massive spike in webinars, Zooms, and virtual events has meant that hours of raw, unedited video content are sitting in archives completely underutilized.” said CTO and Co-founder Lenny Bogdonoff. “With Milk Video, go-to-market teams who don’t have professional design experience, can now edit, design and share video snippets from these recordings in minutes instead of hours.”

In addition to creating visually engaging clips with quality templates and styled captions, Milk Video also includes video hosting, multi-scene video highlights, custom font support, and many more features to support creators at early-stage companies and enterprises alike.

“I love tools that help you do things that you know you should be doing — but you don’t, because it’s too annoying. Milk Video unlocks the full potential of video for marketers and sales teams by pulling highlights in seconds. Milk Video makes it easy to get more out of the video content you already have. It’s the way this should have worked all along,” said Dharmesh Shah, Co-founder of Hubspot.

“With apps like TikTok, we’ve seen how individuals can quickly edit and design video – but the B2B space falls far behind in this area,” said CEO and Co-founder Ross Cranwell. “60-minute webinars may be the norm now, but short-form, engaging content is the future for marketers to drive awareness and for sales and customer success teams to drive revenue and product adoption.”

In addition to Hubspot Co-founder Dharmesh Shah and Y Combinator, Milk Video funders include Optimizely Co-founders Pete Koomen and Dan Siroker, Wistia CEO and Founder Chris Savage, Danial Gross’s Pioneer, Squad Founder and Product at Twitter, Esther Crawford, Breather Co-founder Julien Smith, Derrick Li, Evan Conrad, Andrew Badr, Ted Benson, Payman Nejati and Sharon Li, Craig Cannon, Jenny 8 Lee, Victoria Ku, Ryan Dawidjan, Benjamin Thompson, Austin Esecson, Jason Barry, Lisha Li through Amplify‘s Explorer fund, Blaine Vess, Roman Rosario, Walter Chen, Kulveer Taggar, Alejandro Leon, Mila Ferrell, Cough Drop Capital, Taurus Ventures, Altair Capital, Amino Capital, First Row Partners and others. 

Photo credit: Marco Giannavola.

We’ve heard from our users that design is of massive importance when putting out video content — so we’ve made it that one bit easier to put out great looking content.

Introducing Video Templates.

On Milk Video, you can now clip a video and go through 4 steps to turn it into a video like you see below.

Get started with your first clip – or read on.

How Video Templates Work

Step 1: Upload video to process transcription

Step 2: Clip your video

Step 3: Choose a template

Step 3: Edit your headline

Step 4: Add a logo

Step 5: Download and share

So now, once you finish your webinar or Zoom call, just upload it to Milk and have a designed clip to share with your team or your prospects in minutes.

With everyone working at lightning pace and moving from one project to the next, it’s crucial to turn content around quickly — and Milk Video helps you do that.

Give it a try now..

Today the Milk Video team got together to discuss how to create customer testimonials, as well as to show off some product updates. Here are the highlights:

Why create customer testimonials?

So why are customer testimonials so important in the first place? How can you use them to promote your business or product? Ross shares some of his thoughts on the subject

Gathering testimonials strategy #1: Zoom

So how do you get new video testimonials from your clients and partners? Ross discusses how to solicit quick and easy feedback from a tool we’ve all come to know and love – Zoom!

Gathering testimonials strategy #2: Archive digging

It can take time to collect customer testimonials from your customers. But wait, don’t you already have a bunch of recordings in your archives where your customers are singing your praises? Ross discusses how you can reuse those recordings

Creating a customer testimonial from a zoom call in Milk Video

Here Ross walks us through a quick example of creating a customer testimonial video from a zoom recording.

Creating a customer testimonial from archived recordings in Milk Video

Next Ross walks us through creating a customer testimonial from an archived recording

Pre built video templates!

Lenny shares a great upcoming feature – pre-built templates! Keep your eyes out for these in the next week!

Full video

Want to watch the full thing? Here you go!

Customer testimonials are one of the most authentic and engaging types of marketing. Keep reading to learn more about what they are, how to design them with Milk Video, and the best places to share your finished product!

What is a Testimonial?

A testimonial is a quote from a client – in written or video form – that expresses their satisfaction with your brand, products, and services. These positive reviews include information that explains why the customer was happy with their experience, so other potential buyers know what to expect.

Testimonials can cover everything from the buying process to the products themselves. The idea is that these positive quotes will encourage customers that are on the fence about your brand to make a purchase. They can go a long way in building trust and credibility!

Preparing your Testimonial

To see the best results, you need to create authentic and engaging content. Here are the answers to the most common questions about how to prepare your testimonials:

Continue reading “How to create a testimonial”

Does your brand need a highlight video to showcase your products and engage with your customers? If so, then you need to know how to create a video highlight reel! At Milk Video, we have you covered – our tools can help you easily build the content you need so you can focus on running your business.

What are Video Highlight Reels

Video highlight reels are a type of content that strings together clips from other media. Each video clip is organized to make the final product look seamless, even though they were pulled from different content.

Highlight reels typically include an overlay of music to tie the finished video together and express the message your brand is trying to get across.

What Can They Be Used For?

You may be wondering, what can you use a highlight reel for?

Continue reading “How to Create a Video Highlight Reel”

Highlight reels are a great way to showcase your brand, summarize a webinar, or create a short marketing clip that will grab your viewers’ attention. While it may seem time-consuming to string together these highlights piece by piece, there is an easier way: Milk Video. 

This guide will review everything you need to know about video highlight reels, including how you can use Milk Video to create them within minutes!

Video Highlight Reels: The Basics

A video highlight reel maker is a tool that simplifies the process of developing the desired content. It allows you to break up a longer video – and images – and string the pieces together to create an effective summary of the original content.

It is a great way to promote your brand and engage with your audience without making them commit to a longer video! Most highlight reels are organized to look seamless, and companies tend to overlay them with a sound that ties everything together. 

What Tool Can I Use to Make One?

Rather than spending hours trimming and editing clips to create your video highlight reel, the best option is to use Milk Video

Our platform can help you prepare video highlights in minutes, without any of the tedious and time-consuming work that would normally be required. Here’s all you need to do:

  1. Upload your video to the platform
  2. Use our convenient tools to clip the best moments from the recording
  3. Organize and design the clips to present your material in the most effective way for your brand

As you can see, Milk Video makes it easy to create a library of video highlights so that you can enhance your marketing campaigns and build content that best matches your brand. 

Today was the Milk Video team’s first product presentation through live stream! We reviewed the Product Hunt announcement for Highlight Reels and went through core features related to our customers.

Please see the video clips below for some of the important parts.

Milk Video Team Stream intro

Ross Cranwell explains the Milk Video Team Stream’s content.

Highlight Reel run-through

Jacques Blom does a end-to-end run-through of the new Highlight Reel workflow.

New Share functionality

Lenny Bogdonoff explains the new “Share” functionality for uploads, clips and designed video downloads.

Using custom fonts

Jacques shares how users can now upload custom fonts and use them for word-by-word captions in their videos.

Saving time editing and sharing

Ross and Lenny explain the customer experience of saving time. Koby Conrad from Rupa Health said “this used to take me 8 hours”.

Customer spotlight: Go1

Ilce Perez talks about Sales personalization with Ross. Go1, a company learning management system, empowers growth and sales representatives to produce their own video content. By personalizing outreach and using a designed visual layout, teams are able to produce more video quickly.

Visiting speaker

Jeff Tang from Athens Research talks about the tools they use for running a remote engineering team.

If you’ve watched videos online, you’ve likely come across subtitles and close captioning. Did you know that these two terms do not mean the same thing? While many people use them interchangeably, subtitles and captions describe two different things. This guide will explore the meaning of each term and explain how they are different.

What is Closed Captioning?

The term caption refers to the text on a video that describes the dialogue and other relevant sounds played. The word caption is rather broad, and we can break that down into two options: closed captions and open captions.

Closed captions are produced by the application or platform that displays the video. As a result, the viewer can easily press a button to turn them off. If you watch Netflix, you will notice that you can toggle closed captions on and off as needed to suit your viewing needs.

Open captions, on the other hand, are embedded in the actual video file. This means that the user can’t turn them off because they are linked to the other images and audio playing on your screen.

So, what is closed captioning used for?

The most common use of captions is to make video content accessible to those who are hard of hearing. The text will describe everything happening in the video, including non-speech elements like background noises and sound effects. They will also identify speakers so that viewers can note what is happening in the video with ease.

U.S. laws require captions for most video content, so you will see these displayed on all major platforms and video-sharing sites. Their purpose is to aid viewers, so you can also change the positioning on the screen to avoid obstructing essential visual elements in the video.

How Are Subtitles Different?

You may be thinking that captions seem like they are the same thing as subtitles. They both represent text that moves across your screen as the video plays, and most of the time they describe what the characters on your screen are saying. So, what makes them different?

The key here is that subtitles help those viewers who don’t speak the language shown in the video. In other words, subtitles work to translate spoken dialogue into another language – their primary purpose is not to help those who are hard of hearing understand the video.

If you speak the language that the video is in then the terms might seem very similar, but the differences become clear when you read the text in another language.

Although the words synchronize to the audio that is playing, the subtitles do not include non-speech elements. The assumption here is that the viewer can read the subtitles in their native language but still listen to background noises and sound effects with their natural hearing.

Users can generally toggle subtitles on and off, and many large platforms allow you to choose subtitles in a broad range of languages.

Milk Video makes it super easy to transcribe your video – but you may be wondering, why should you do it? Here are the top three reasons why you should always transcribe your video content!

1.  It Enhances the User Experience

The top reason that you should transcribe your video is that it enhances the user experience.

Sure, you may have captivating video and audio content that you share with your viewers, but what about the people who prefer to read? Everyone has a different learning style and preference, so creating an option for them to digest your content in their favorite way will make their experience better.

You can also opt for a feature that highlights the text as the words are spoken in the video. This allows viewers to reinforce their understanding of what was said.

Similarly, a transcript can let the viewer skim for topics and keywords they are interested in. They may only have a few minutes to watch your video, so providing them with a transcript that leads them to the section they are most interested in can keep them engaged!

Did you know that you can also make your transcripts interactive? All the viewer needs to do is click on a portion of the text, and the video will jump to that specific portion.

Another way that transcripts improve the user experience is that it allows them to enjoy the video wherever they are.  People often browse social media while they are in public places, which may prevent them from turning their audio on. With a transcript, your viewer can still consume your content without needing to enable their sound.

2.  Boost your SEO Performance

SEO rankings are one of the most important metrics for attracting viewers and website traffic. The search engine will compare different web pages with the same content and bump up the best performers to the top of the search page.

Unfortunately, search engines can’t crawl video content. Even the best videos in your industry will not be successful if no one can find them!

Luckily, a transcript can address this issue! The search engines can use your video transcript to keywords and phrases to your web page so they can be ranked and indexed.  That means when viewers search for those terms, they can find your content. Not only will this help you drive additional traffic to your webpage, but it will ensure that you connect with the right audience.

3.  It Makes your Content Accessible

Another reason you should transcribe your video is that it makes the content more accessible. There are people everywhere who suffer from hearing loss or are considered hard-of-hearing. These viewers deserve to enjoy your content just like everyone else, and a transcript will ensure that they can do just that.

All federal agencies and similar organizations are required to caption and transcribe their videos to comply with accessibility laws, so your brand may be required to do so too.

Likewise, a video transcript helps viewers who are non-native English speakers understand the information. They can use the text as a study guide or can input it into a translator that allows them to read it in their native language.

Regardless of how you look at it, you can only create truly accessible content if you include transcripts and captions!

Video ads are a key component of any successful marketing strategy. Keep reading to learn more about video ads on LinkedIn, including what they are, why you should leverage them in your marketing campaigns, and the best practices for creating the right content.

What are Video Ads on LinkedIn?

LinkedIn video ads allow you to market to your target audience through video. Whether you use them to share information about an upcoming product launch, educate your audience, or build credibility, LinkedIn video ads can bring your brand to life.

Think of video ads on LinkedIn as a way to promote your marketing content without it looking out of place on the platform. They are a form of sponsored content that displays directly within a user’s LinkedIn feeds, so you can boost organic engagement and growth.

For example, you can sponsor a video post you’ve already shared on your LinkedIn page to increase the number of views and expand your reach. Similarly, you can use the platform’s Campaign Manager to create Direct Sponsored Content that has not already been shared on your LinkedIn feed!

Continue reading “Best Practices for Creating Video Ads on LinkedIn”