Are you looking for ways to revamp your recruitment marketing? If so, it’s time to consider incorporating employee testimonials into your strategy. This 101-guide to employee testimonials will help you share stories with job seekers and allow them to understand more about your company.
Keep reading to learn how you can set up your employee testimonial process, including examples, templates, and questions you should ask.
When it comes to recruiting top talent, you must look for those that will fit well with your company culture and align with the goals of your organization. By using employee testimonials, you can provide authentic social proof regarding the type of work environment your brand provides – attracting more of the right people to your job postings.
So, how can you get started? Here are some basic steps you can use to set up your employee testimonials:
- Set a Goal for the Video
The first thing you must do is determine what the goal for the testimonial is. Are you looking to share insights into what your company culture is like? Is the goal to attract more people to apply for your job postings?
Understanding the answer to this question will allow you to choose the right prompts for your employees and tailor the video accordingly. You should also share this goal with your employees, so they can recognize what you are trying to accomplish with the testimonial.
- Offer an Incentive to Boost Participation
To maximize employee participation, it often makes sense to offer them an incentive. Choose something that will make sense for your team, whether that be a gift voucher, free lunch, or something else. You can even get creative and do something like a monthly raffle for all those that participate!
- Choose the Questions to Ask Your Employees
The next step is to write down the questions you plan to ask during the testimonials. You can send these out ahead of time so that your team has a chance to review them – doing so will likely improve the quality of responses that you receive.
Remember that you don’t want to overwhelm your employees with questions though. Try to limit them to three to five questions to help them share their story and how it relates to your company.
- Invite your Employees to Participate
Once you’ve chosen the appropriate questions, it is time to invite your team to share their testimonials. Remember that you want to hear from employees that are happy with your company and have a compelling story, so think about who you want to include in your video. These team members should be those who have been with your company for a while, are top performers, and would do well speaking in a social setting.
We recommend sending out a link that will allow them to record their responses to the questions on their own time – if they choose. That way, you don’t have to worry about scheduling the recordings, and your staff doesn’t have to take time away from the projects they are working on.
The goal is to make it as convenient for them as possible so that they will be more likely to participate! Similarly, you want to make sure they feel at ease. Many may feel nervous about what to say or worry about saying the right things, so try to keep the interviews conversational and lighthearted.
- Edit and Finalize the Testimonials
After collecting the video clips from your employees, you should take time to edit them and ensure they match your brand colors, logos, and voice. The goal is to create an engaging marketing piece that accurately represents your company!
Questions to Ask
Now that you know how to set up the process for employee testimonials, you might be wondering, what questions should you ask? Here are some of the top questions that can help your employees get started with sharing their stories:
- How long have you worked with us?
- Can you describe your experience working at our company far?
- What makes you excited to come to work every day?
- What is your favorite part of our company culture?
- What is one thing that makes you want to keep working here?
- Can you share what your average day looks like?
- Tell us about a recent project that you just completed.
- If you had to pick one word to describe our company, what would it be and why?
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