According to 86 percent of employees and job seekers, researching company reviews and ratings is an essential part of deciding where to work.
Sharing employee testimonials is an essential part of improving your company’s reputation and building your brand.
The benefits of employee testimonials are explained below. You’ll also find the top 10 employee testimonial questions you should ask your team, plus tips on where to share them.
Why Should You Create Employee Testimonials?
Creating and sharing employee testimonials can make your brand seem more trustworthy.
Reading or hearing a positive message from a company’s CEO is one thing. Reading or hearing a positive message from an employee matters a great deal more to job seekers who want to know what they’re getting into if they decide to work for a particular company.
Employee testimonials can improve recruiting by showing people what your company has to offer, and they can also improve employee retention.
When you attract employees who are good fits right from the start, they’re more likely to stick around long-term. This saves you from having to continue spending money on recruitment efforts, lost salaries, and lost productivity.
(Looking to collect testimonials from customers? See our full guide on client testimonials here)
Top 10 Employee Testimonial Questions
To experience these benefits of employee testimonials, you need to ask the right questions. Here are 10 essential ones to include in your questionnaire:
1. What Is Your Name and Job Title?
This is a simple, establishing question that can “break the ice” before you dive into some of the more detailed questions on this list. Asking everyone to share their job title also tells job seekers whether or not this particular testimonial is relevant to them.
2. How Would You Summarize Your Position?
Asking this question encourages employees to think in more detail about their roles and responsibilities.
When they share their summary of what they do each day, it also provides more insight for job seekers about whether or not this job and testimonial are relevant to them. It also tells you what your employees think about their positions at your company.
3. How Long Have you Worked for This Company?
Most people would rather hear a testimonial from someone who has worked at a company for several years, rather than someone who has only been there for a few weeks or months.
After all, if someone has stayed at a company for 5 or 10 years, they must be at least somewhat satisfied with their position, right?
4. What Does a Typical Day Look Like for You?
Your employees’ answers to this question will provide more insight into what someone will do each day if they come to work at your company.
Their answers let prospective candidates know what they can expect, as well as whether the responsibilities of this job align with their interests and areas of expertise.
5. What Do You Look Forward to When Coming to Work?
Nobody wants to have a job that they dread showing up for each morning.
By asking your employees to share something they look forward to each day, you shed some light on the positive aspects of your company and make it more enticing to potential new hires.
6. How Would You Describe the Culture at This Company?
Company culture and workplace environment are key factors for a lot of job seekers these days.
In fact, 46 percent of job seekers say that company culture is an important factor for them, and 88 percent of them say a healthy work culture is vital for their success.
By asking your employees to share their descriptions of the company culture, you help people decide if the work environment you provide is a good fit for them.
7. What’s the Most Important Thing You’ve Learned Working at This Company?
Most people don’t just want a job where they can punch in and punch out each day. They want a career that encourages growth and professional development.
If your employees share important things they’ve learned while working for you, you can send a message that you offer this kind of environment at your company.
8. Do You Have Any Funny or Interesting Stories to Share from Your Time Working at This Company?
If your testimonials seem too dry or serious, you may turn off certain job seekers. If you ask your employees to share funny or interesting stories, you ensure your company seems like a fun and exciting place to work.
9. What Makes You Happiest About Working at This Company?
There’s no doubt about it — people want to feel happy and fulfilled in their jobs. If your employees share stories about what makes them feel happy and satisfied at work, you’ll show job seekers that your company can provide them with a supportive environment.
10. Would Recommend This Company to a Friend Looking for a Job?
This is one of the most important questions to include when putting together testimonials for your company.
As the statistics mentioned at the beginning of this article show, referrals and recommendations matter a great deal to job seekers. If your employees say that they would recommend your company to others, most people will take that as a sign to apply.
Where to Share Your Questions
If you want to help your employees deliver effective and engaging testimonials, consider providing them with questions in advance. Share them via email or include them in the company newsletter.
This allows them to prep their answers and helps them feel more confident when they sit in front of the camera or sit down to write their review.
Once you’ve finished creating your employee testimonials, share them on your website, on social media, and on recruiting sites like LinkedIn or Glassdoor to get others interested in applying.
Start Sharing Employee Testimonials Today
Now that you know more about which employee testimonial questions to ask, are you ready to start creating your testimonials? With Milk you collect employee testimonials with just a link.
Ask the questions discussed in this guide and you’ll have no trouble putting together honest, informative, and persuasive employee testimonials.
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