When you start promoting your webinar, one of the main marketing assets you need is a social media image. Promotional webinar visuals can vary from headshots of all your speakers, to simple but clean graphics with the title of the webinar.
In this post, we want to give you some inspiration for your next webinar promotional images by taking some of the best visuals we could find on the web. [Got some you’d like to suggest? Send it to us]
Enjoy!
CREATIVE POP
It’s hard to get 6 speakers onto one webinar visual, but Fishbowl did a great job here. The key elements – Title and Date – stand out really well, versus a classic format that other companies tend to use.
SplashThat are masters at events, and the promotional image they’ve used here is creative, while also being easy to read. They have left out dates and times, but that can be inserted into the text of the post or on the landing page itself, so the image does what it needs to do — it communicates the webinar topic clearly with a direct call-to-action.
Instead of the classic horizontal view of speakers, Partnerstack went with a vertical shot, and pulled it off well. The focus of the eye here is on the title and the speakers from top to bottom.
Much like PartnerStack, Outreach do a good job of the vertical promotional image, but they leave out the CTA and add the date and time instead. CTAs don’t have to be included in the visual, especially if the link is in the body of the supporting text (in this case on Linkedin).
From vertical and horizontal speaker views to sliding vertical with Bettercloud! This is a clever way to fit in 4 speakers in a tight spot and still manage to not look too busy.
In AWS’s webinar image they are not showcasing individuals due to the nature of the event. In this instance a simple visual with the key title and CTA works well.
If a webinar has multiple speakers, marketers can still break out the speakers into separate images. In Sendbird’s example, you can see how the focus on one speaker makes the visual cleaner and easier to consume.
