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Did you know you can turn a Zoom recording into a podcast clip in just minutes? Perhaps you just held a virtual conference or an educational event – think about how convenient it would be if you could repurpose that content into a podcast. At Milk Video we can help you do just that, all you need to do is follow these simple steps!  

1. Upload Zoom to Milk Video

The first thing you need to do to turn your zoom into a podcast is to upload the file to Milk Video

Start by locating the saved file on your desktop or another storage device. Select this file and choose upload to start the conversion process. There is no need to break this file up into multiple clips, as our convenient tools can help you do that in the next step. 

2. Identify the Moment You Want to Turn into a Podcast Clip

Once you have uploaded the zoom content to Milk Video, it is time to choose the moments you want to turn into a podcast clip. There may be parts of the zoom meeting you wish to exclude, like introductions, Q&A sessions, or other portions of the content. With our tools, you can seamlessly identify the most impactful portions of the zoom meeting and convert them into a podcast clip.

Don’t worry about choosing clips that aren’t continuous – we can help you put those together in the next step. All you need to worry about is picking the moments that will help bring your podcast together!

Continue reading “How to Turn a Zoom into a Podcast Clip in Minutes”

If you are able to promote your webinar successfully, it means that you’ve won half the battle. Promotion is an essential part and there are many ways to achieve it for your company now.

In this article, I have listed the top 10 ways to promote a webinar to help you drive registrations, in the effort to help you drive sales at the bottom of the funnel.

  • Linkedin Events

Social media is the most obvious distribution channel to start promoting your webinar. It’s easy, but to drive registrations a bit of work is required.

The most common channel for promotion in the B2B world is Linkedin, with Facebook, Twitter and Instagram following behind.

Before we speak about tactics for promoting on Linkedin (see #2), we are going to talk about Linkedin’s new feature, Linkedin Events.

Linkedin events allow you to create an event and publicize it through their platform. It’s a pretty simple interface, but there are some aspects to it that make it very powerful. First off, you can invite all of your connections on Linkedin!

Continue reading “Top 10 Ways to Successfully Promote Your Webinar”

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. With COVID-19 disrupting the event landscape, they are most important than ever. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads and by repurposing your webinar, you give your audience multiple ways to consume the content in a format they like.

Why Should You Repurpose Your Webinar?

Not everyone wants to sit through a 45-minute webinar, so by reformatting the video and audio assets, you can present the content that you want your followers to know about in a more digestible manner.

As a performance marketer, most importantly by repurposing your webinar you can drive your key metrics. With your new video assets, audio assets and more, you can reach a larger audience, drive awareness, traffic, and new leads.

Too many high-quality webinars sit behind a lead-capture landing page, with little to no engagement, after the virtual event has taken place. With all the effort put into bringing speakers together, building out unique content and hosting a livestream hoping that the technology won’t break — it’s simply a waste if marketers don’t take advantage of the work they have done.

 

What Webinars Should Your Repurpose?

When repurposing webinars there are two types to keep in mind. There’s the webinars that have just been published, and there’s the webinars that have been sitting (untouched) in your website library, or google drive, for months.

The former, are fresh in people’s minds and it is pertinent to post updates as soon as possible. So, repurposing your webinar recordings right after you stop the record button is something you should be getting into a routine of doing. More to follow in this post on how exactly to repurpose your webinar.

The latter, the evergreen webinars, can be revisited and prioritized. One way to decide which webinars to start with, is by popularity. If you had 300 registrants for a webinar with a client, that sounds like a good starting point. If there was a another webinar you recorded which had just 50 registrants and was a time-related webinar (eg Holiday shopping tips), then you may want to hold off on that.

If you want to get more out of your webinars, to milk your webinars, you’ve come to the right place. In this post, we’ll take an extensive look into how you can repurpose your webinar content and drive results for the marketing team!

Best Ways to Repurpose Your Webinar

In this section, we will dive into all the different ways you can repurpose your webinar. Listed below are the key points:

  1. Create Blog Posts
  2. Transcribe your webinar
  3. Create an infographic
  4. Publish an eBook
  5. Create Audio Snippets
  6. Create a podcast
  7. Repurpose your webinar into a Slideshare
  8. Cut short video clips for social media
  9. Use webinar Qs to create polls and start discussions
  10. Share the on-demand version of your webinar
  11. Publish your webinar Q&As
  12. Create Micrographics
  13. Build an Online Course

Continue reading “The Ultimate Guide to Repurposing Your Webinar in 2021”